Rooted: Where cannabis meets consumerism

Megan Jewett has spent years inside the green rush, navigating the boardrooms and backrooms where cannabis is grown, sold, and legislated. In Rooted: Where cannabis meets consumerism, she translates that insider knowledge into plain talk, stripping away the jargon and hype to look at the plant as both a booming business and a cultural fixture. This isn't a dry industry analysis or a stoner comedy hour, but a unique blend where serious market trends are discussed with a relatable, often irreverent, perspective. You'll hear conversations about branding, retail, and investment alongside reflections on why the mainstream still gets so tangled up in the basics. The guiding principle here, delivered with a laugh, is a simple reminder to keep the whole complex ecosystem in perspective. Each episode of this podcast digs into how a once-illicit substance is reshaping everything from agriculture to wellness to Wall Street, all while remembering the fundamental, humble origin of it all. Hosted by Mainstream MaryJane, the tone is accessible and unpretentious, designed for anyone curious about the economic forces at play or the everyday consumer navigating an expanding and often confusing marketplace. Tune in for a clear-eyed, sometimes cheeky, look at the intersection of botany and business, where the stakes are high but the vibe is grounded.