Ayahuasca: From Ancient Ritual to Instagram Aesthetic?

Ayahuasca: From Ancient Ritual to Instagram Aesthetic?

Author: Gareth King February 16, 2026 Duration: 41:13

The internet has made ayahuasca more accessible than ever; bringing the promise of spiritual awakening and deep healing to people worldwide. But in doing so, has it commodified a sacred practice, leading to a rise in unqualified facilitators and a disregard for cultural traditions?

Joining us is Bia Labate, a Brazilian anthropologist, founder and Executive Director of The Chacruna Institute of Psychedelic Plant Medicines, and one of the world’s leading ayahuasca experts.

⁠http://www.bialabate.net⁠

⁠https://chacruna.net/⁠

⁠https://www.youtube.com/channel/UC22F9iOhoGVWPiVlO9ueN0Q/featured⁠

⁠https://www.instagram.com/labatebia/⁠

⁠https://chacruna.net/the-commodification-of-ayahuasca-how-can-we-do-better/⁠

Welcome to Ruined By The Internet? - the show where we examine how technology is shaping modern life - whether we want it to or not.

Follow the show, let us know what else to look into at ⁠⁠⁠⁠⁠⁠⁠https://www.ruinedbytheinternet.com/⁠⁠⁠⁠⁠⁠⁠, or support us at ⁠⁠⁠https://buymeacoffee.com/rbtishow⁠⁠⁠

In this episode, Bia joins us to explore the profound impact of the internet and social media on the world of ayahuasca. We discuss the accessibility of ayahuasca, the rise of unqualified facilitators, and the ethical challenges of marketing spiritual experiences.

We also look at the risks involved in seeking ayahuasca ceremonies and the positive outcomes of increased global interest in this traditional practice, as well as the need for education, harm reduction, and ethical collaboration with indigenous communities to ensure the integrity of ayahuasca experiences.

00:00 Introduction to Ayahuasca and the Internet's Impact

02:51 Personal Experiences with Ayahuasca and Digital Evolution

06:02 The Role of Social Media in Ayahuasca Ceremonies

08:49 Marketing Challenges and Ethical Considerations

11:52 Authenticity and Misrepresentation in Ayahuasca Practices

14:45 The Rise of Unqualified Facilitators

18:00 Navigating Risks in Ayahuasca Ceremonies

21:05 Positive Outcomes of Ayahuasca's Global Exposure

24:10 Future Directions for Ayahuasca Practices

26:48 Advice for Prospective Ayahuasca Participants


It’s a question that nags at anyone who’s ever felt a pang of nostalgia or a wave of digital fatigue: are we better or worse off because of our constant connection? Hosted by Gareth King, Ruined By The Internet? digs into that uneasy feeling, moving beyond simple headlines to explore how our online world actively moulds society, culture, and the texture of daily life. This isn’t about reviewing apps or gadgets; it’s about treating the digital realm as the pervasive environment it has become. Each episode features thoughtful conversations with leading thinkers and researchers from around the world, dissecting the real evidence behind our shared anxieties and hopes. You’ll hear nuanced discussions that ask whether the casualties we often blame on technology are inevitable, or if we’re simply misdiagnosing deeper societal shifts. This podcast provides a space for considered reflection, offering listeners a clearer lens through which to view their own place in a world that is, for better or worse, thoroughly wired.
Author: Language: English Episodes: 26

Ruined By The Internet? - Uncovering the human cost of our digital world
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