Nevena and Paul talk to Gavin Macleod, Executive Creative Director, Emotive; Bold New Safe Sex Campaign from Four Seasons Naked Condoms
Sydney, 12th May, 2026. STI rates are rising among young Australians, but the message about safe sex isn’t getting through.
Now, Four Seasons Naked Condoms is taking a radically different approach, launching a bold new campaign that turns the risks of unprotected sex into giant, cinematic monsters designed to be impossible to ignore.
As a heritage brand in Australia for decades, Four Seasons Condoms is on a mission to make the conversation around protection more approachable for Gen Z.
According to data from the Kirby Institute, Australia recorded more than 101,000 chlamydia cases in 2024, with around half among people aged 20–29, alongside rising rates of gonorrhoea. At the same time, research from La Trobe University shows condom use among young Australians is declining, with more than half not using one the last time they had sex.
“In general practice we see young patients presenting with sexually transmitted infections every single day” said Dr Lucy Herron, GP at Coogee Beach Doctors. “Chlamydia is very common and is a particular worry as it often has no symptoms but can cause a serious infection and even infertility if not detected early. Others, like gonorrhoea and syphilis, are unfortunately much more common than they were a few years ago. Really common infections like herpes have no cure at all, and can lead to annoying symptoms like irritation and pain, which can come and go for the rest of your life.”
Instead of traditional health messaging, the campaign uses humour and spectacle to bring those risks to life. The hero film begins with an intimate moment between two young adults, where a decision not to use a condom quickly spirals into chaos. A giant baby crashes through the city, followed by grotesque STI creatures representing gonorrhoea, chlamydia and syphilis tearing through streets and buildings, turning abstract risks into something visible and confronting.
“STI rates are rising, and traditional messaging isn’t cutting through,” said Michael Porter, Director at Four Seasons Condoms. “We wanted to create something people would actually watch and talk about, using entertainment to make the risks feel real.”
Women’s health advocate Grace Toombs and founder of Hey June Health said the approach reflects how younger audiences engage with the topic. “Sexual health shouldn’t feel awkward or taboo, but a lot of messaging still does. When you approach it through humour and culture, it opens the door for more honest conversations.”
AI filmmaking techniques were used to create the cinematic scale and surreal characters, bringing the concept to life in a way that would traditionally require blockbuster-level production.
The campaign rolls out nationally across Snapchat, supported by social and creator-led amplification and was created by independent creative agency Emotive in partnership with AI film production specialists, AiCandy Australia.
The post Sat 16th, May, 2026: Gavin Macleod, Executive Creative Director, Emotive; Bold New Safe Sex Campaign from Four Seasons Naked Condoms appeared first on Saturday Magazine.
