So many people think the only way you can have a successful podcast is to be famous. Today we have a quick Interview with Jordan Blair from the Dreamful podcast and the Buzzsprout podcast Buzzcast. Jordan share all the straggles she is using to monetize her show.
Jordan's Been Podcasting For Seven Years
This didn't happen overnight, but you will hear where Jordan recommends starting monetization efforts from day one. This way your family and friends who want to support the show can actually chip in, and the audience gets used to hearing you ask for support.
If you feel weird asking for value in return for the value you have given to the audience, keep in mind PBS has been doing this for decades.
Where Do You Start?
Jordan recommends starting off with enabling donations (technically a tip not a donation, unless you're a non-profit). Buzzsprout has this built in or you could use buy me a coffee, and many others. If you start with subscriptions, as you're just starting the show, it may be a little overwhelming and you end up making extra content for an audience that doesn't exist (yet). Just realize if you want people to chip in, you have to ask.
You can see Jordan's support page here.
Affiliate Links Are a Great Test
We talked about tools for using affiliate links in a previous episode. Affiliate links enable you to make a commission on a sale from someone using your special link. This is a great test and practice to get used to doing calls to action, promoting a product, and seeing what products your audience is interested
The Pros and Cons of Merch
Jordan shares how she created some swag for her audience, setup a store and received absolutely zero sales. This is when she realized she should ask her audience what they want first before making swag. For more on merch sales check out my interview with Jayna Marie.
First Person Endorsements Deliver Tons of Value
Jordan's show is for kids who are trying to go to sleep. She found some puzzles and bought them and tried them. She knew this would resonate with her audience, and talked about her own experience with the puzzles and the affiliate links came flowing in.
You Might Have to Take Partners to School
Jordan explains that her first sponsor knocked on her door, and provided an offer. Jordan had to explain to them how partnerships work in podcasting (this isn't radio, and we have a much stronger connection with our audiences). She renogiated and came up with a dela that worked for everyone.
She Didn't Plan on Making Money
Jordan started the Dreamful stories podcast as a resource for her own children. She launched it, and focused on delivering value and connecting with her audience. She found out what they wanted and delivered the show they wanted. This lead to her show's downloads escalating while she was on a break!
Check out Jordan's Shows
Dreamful Stories
Buzzcast
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Other Items Mentioned
Podnews Weekly Review
How to Turn Your Podcast Into Passive Income (With Tools I Actually Use)
Big Lash Energy: One Million Downloads Fueled by Coffee and Compliments
Profit From Your Podcast Book (by Dave)
This Old Marketing Show
Sponsor Magnet Book by Justin Moore
Mentioned in this episode:
Live Appearances
I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.
Where Will I Be?
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Podpage
Question of the Month
This might be harder question to answer because when I ask people, the sometimes freeze. The question?
How do you measure success for your podcast beyond download numbers?
I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.
Question of the Month
Podcasting in Six Weeks Starts Soon
If you've tried to start a podcast before and got lost in the jargon, and felt overwhelmed, this is the course for you. We will meet LIVE for six weeks and go step by step in launching your successful podcast. The best part, we are only charging $1
Check it out at www.schoolofpodcasting.com/sixweeks
Podcasting in Six Weeks
