Hydrox: How A Cookie Got A Name So Bad

Hydrox: How A Cookie Got A Name So Bad

Author: Science Friday and WNYC Studios October 16, 2020 Duration: 20:00
The first Oreo rolled out of Chelsea Market in Manhattan in 1912, but despite the cookie’s popularity today, Oreos weren’t an immediate cookie smash hit. In fact, there was already another cookie on the block that looked remarkably similar to Oreos: two chocolate wafers embossed with laurel leaves, and white cream in the center. This cookie was widely loved, made with the highest quality ingredients, and saddled with a curious name: Hydrox. So how did a cookie get a name so bad? Producer Alexa Lim takes us all the way back to the early 1900s, and brings us a story of the rise - and the crumble - of a cookie named Hydrox.   Guests:  Carolyn Burns is the owner of The Insight Connection, and a former marketing director for Keebler. Stella Parks is a pastry chef and the author of Brave Tart: Iconic American Desserts. Ellia Kassoff is the CEO of Leaf Brands. Footnotes & Further Reading:  For more Hydrox history, check out Brave Tart by Stella Parks. Can’t get enough Hydrox? This is a fun website. Credits:  This episode of Science Diction was produced by Alexa Lim, Elah Feder, and Johanna Mayer. Our editor is Elah Feder. Daniel Peterschmidt is our composer and contributed sound design. Fact checking by Danya AbdelHameid. Chris Wood mastered the episode. Our Chief Content Officer is Nadja Oertelt. 

Every word has a past, a hidden history etched into its syllables that often points to a larger discovery or a forgotten moment in time. Science Diction digs into that etymology, uncovering how the language we use to describe the world is itself a product of observation, error, and cultural shift. This isn't just a dry glossary; each episode is a narrative detective story that starts with a single term. You’ll hear how "meme" was coined from a specific concept in evolutionary biology, long before it described internet jokes, or why a global pandemic was mislabeled the "Spanish flu," revealing stories of geopolitics and information control. The podcast, from Science Friday and WNYC Studios, explores the intersection of science, culture, and history by looking at the very words we use to frame our understanding. It’s for the curious listener who enjoys peeling back the layers of common parlance to find the precise experiments, the bold personalities, and the accidental coinages that shaped our vocabulary. Tune in to hear how scientific terminology is never just technical jargon-it’s a living record of human inquiry, full of twists, debates, and occasional blunders that have permanently entered our lexicon.
Author: Language: en-us Episodes: 43

Science Diction
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