Influencers and Kids: The Power of Online Personalities | Liselot Hudders, PhD

Influencers and Kids: The Power of Online Personalities | Liselot Hudders, PhD

Author: Children and Screens June 17, 2026 Duration: 38:37
The rise of influencers has changed the conversation around advertising, marketing, and behavior change in adults as well as children. How do influencers and their sponsored content impact children’s thoughts, feelings, and behaviors? On this episode of Screen Deep, host Kris Perry interviews Dr. Liselot Hudders, Professor of Marketing Ethics at Ghent University, to unpack her research on how influencing works, why influencers produce content aimed at youth, what children understand about dig...

How do screens really shape the minds, bodies, and daily lives of young people? Screen Deep, from the nonprofit Children and Screens, moves beyond simple headlines and fear-based narratives to explore that complex reality. Host Kris Perry engages in thoughtful, detailed conversations with top researchers, pediatricians, and psychologists, unpacking the nuanced effects of digital media on child and adolescent development. Each episode focuses on a specific angle-whether it's the impact on sleep, attention, physical fitness, social skills, or mental well-being-grounding every discussion in current science and practical evidence. This isn't about prescribing a single solution but about understanding the multifaceted relationship kids have with technology. The podcast provides parents, educators, and anyone invested in youth with a clearer, more balanced perspective, translating academic studies into relatable insights. You'll hear experts explain not just the potential risks, but also the realities of digital engagement, offering grounded strategies for fostering healthy habits in a connected age. Tune in for a deeper, more informed dialogue that helps navigate the pressing questions of raising kids in a digital world.
Author: Language: en-us Episodes: 38

Screen Deep
Podcast Episodes
Introducing the Screen Deep Podcast [not-audio_url] [/not-audio_url]

Duration: 1:13
Introducing the Screen Deep podcast - where we go on deep dives with leading experts to decode child and adolescent brains and behavior in a digital world. For more resources and research on this topic visit the Learn an…