188. Verifying and Getting Buy-In About What Our Customers Really Want

188. Verifying and Getting Buy-In About What Our Customers Really Want

Author: Brian Harding October 15, 2024 Duration: 20:52

Gaining true understanding of what our customers really want, not just what they need, can be hard – especially in the beginning.
Then, once we do know what they truly want, getting our team to focus on the actions that deliver that experience is a whole new challenge.
In this episode, I talk about a way to confirm what our customers really care about and provide a tool that will help keep our teams mindful of how our customer assesses our performance overall.

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Get more at: https://www.serviceindustrysuccess.com


Brian Harding has spent years in the trenches of service businesses, and in Service Industry Success, he turns that hard-won knowledge into practical advice you can use right away. This isn't about abstract theory; it's a direct conversation focused on the real-world hurdles facing owners and managers in fields like contracting, auto repair, IT, accounting, and other B2B services. Each episode digs into the specifics of running that type of operation, whether you're figuring out how to grow without burning out, learning to delegate effectively, or navigating tricky situations with customers and team members. Brian covers the full spectrum, from daily processes to long-term strategy, offering actionable tactics drawn directly from his experience. The Service Industry Success podcast feels like getting candid advice from a seasoned mentor who understands exactly the pressure points in your business. You'll find a clear-eyed look at common pitfalls and straightforward ideas for building a more resilient and profitable company, all tailored to the unique rhythms and demands of service-based work.
Author: Language: English Episodes: 100

Service Industry Success
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