Behind every click is a human: an interview with former Global Head of Digital for the Virgin Group

Behind every click is a human: an interview with former Global Head of Digital for the Virgin Group

Author: ServiceNow Community Podcasts July 14, 2025 Duration: 38:21

In this episode of the ServiceNow Executive Circle podcast, Kat Finch sits down with Alex Hunter — global brand expert and former Global Head of Digital at Virgin Group — for a fast-paced, deeply insightful conversation on customer experience, AI, and why brand trust still matters more than ever.

Drawing on stories from his time launching Virgin America to helping brands today navigate generative AI, Alex urges businesses to start with the problem, not the platform. He explores how AI can be used to deepen human connection, not dilute it, and why the brands that succeed are those that focus on making life easier — not noisier — for their customers.

Whether you're in marketing, digital, or C-suite leadership, this is a masterclass in keeping brand experiences human at a time when everything feels increasingly automated.

See omnystudio.com/listener for privacy information.


Dive into the dynamic world of ServiceNow through the voices of those who know it best. ServiceNow Podcasts, curated by the ServiceNow Community Podcasts, isn't a single show but a rich library of conversations. Each series within this collection is hosted by different practitioners and experts, bringing you grounded discussions from a wide array of focus areas. Whether you're looking for the latest platform updates, deep dives into implementation strategies, or insights on IT service management and beyond, this podcast has a channel for you. You'll hear authentic talk about real-world applications, emerging trends, and the practical knowledge that professionals are using right now. It’s like having a direct line to the community’s collective experience. Tuning in means accessing a broad variety of topics designed to inform and educate, all framed within the context of what's happening at ServiceNow and in the ecosystems around it. For anyone working with or interested in the platform, this ongoing series of dialogues is an essential resource for staying current and connected. Find your niche, learn something new, and get the perspective only insiders can provide through these regular episodes.
Author: Language: en-us Episodes: 100

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