Shop Talk
Josh Nickell, John Durante, and Elliott Vigil discuss what's really driving the market, speculate if national rental companies will come back down market, talk about what's in store concerning interest rates in the next six months.
1 minute - Josh asks the questions, are we going to have another 2008-2009? What's really driving the market?
5 minutes - Are national rental companies going to come after the independents' core customers down market? John talks about his bread and butter customer.
12 minutes - What happens when the rubberband snaps? How interest rates and renovation projects affect the independent rental companies.
17 minutes - Are national rental companies looking internationally to meet their demands for growth?
25 minutes - What happens when we reach maximum rental penetration?