Why does rental keep getting rewards programs, dynamic pricing, and subscriptions wrong?

Why does rental keep getting rewards programs, dynamic pricing, and subscriptions wrong?

Author: Rental Management October 1, 2024 Duration: 39:36

Josh Nickell, Jeff Lignugaris, and Elliott Vigil talk about the complexities of offering rewards programs in the equipment rental industry, brainstorm ideas about how dynamic pricing could actually work and more.

2 minutes - Can we have a negotiated rate for committed customers to be more efficient?

5 minutes - How can dynamic pricing work in rental?

16 minutes - Can we not train our customers like Delta? What's the value?

19 minutes - Why do rewards programs always fail in equipment rental?

22 minutes - Do subscriptions models have a place in rental somehow?

33 minutes - Is there a place for a fully digital sharing company? They play a different game and utilize other people's assets.


Ever wonder what really keeps an equipment rental business running? Shop Talk pulls up a chair in the office, the shop, and the jobsite to find out. Hosts John Jeanguenat and Elliott Vigil don't just interview guests; they start conversations with rental operators who are in the trenches every day. The discussions are candid and focused on the timely topics that actually matter-whether it's navigating supply chain hiccups, figuring out the right tech to invest in, or managing the day-to-day challenges of fleet maintenance and customer service. This isn't about theory; it's a practical exchange of experiences and hard-won insights from people who've been there. Each episode of this business podcast feels like a direct line to the collective wisdom of the industry, offering actionable perspectives you won't find in a textbook. Tune in for the kind of straight talk that happens after hours, when the real problem-solving begins.
Author: Language: English Episodes: 22

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