SNR #248: Kyra Bobinet, MD – Behaviour Change Through Design Thinking

SNR #248: Kyra Bobinet, MD – Behaviour Change Through Design Thinking

Author: Danny Lennon October 9, 2018 Duration: 44:02

When it comes to health engagement, Dr. Bobinet has 5 words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, Kyra devotes her life to helping people crack the code of how, what, and especially, WHY we engage.

Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.

Dr. Bobinet teaches at Stanford School of Medicine on patient engagement and empowerment, and health design with Dr. Larry Chu, founder of MedicineX. She has studied in Dr. BJ Fogg's Persuasive Tech Lab at Stanford, whom she credits as the founder of "behavior design".

Dr. Bobinet received her Masters in Public Health at Harvard University, specializing in Healthcare Management, Technology-enabled Behavior Change, and Population Health Management. She received her medical degree from the UCSF School of Medicine.

In This Episode We Discuss
What design thinking is, in relation to behaviour change
Not letting a failure/lack of progress lead to abandonment of trying
Modifying eating habits and behaviours
Dealing with deeply embedded "programs" that subciously affect our ability to change
Negative self-image in the fitness industry
Motivation in the behaviour change process
Those who self-doubt what they can achieve: "oh other people can do that, but I wouldn't be able to"
.

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Sigma Nutrition Radio, hosted by nutrition scientist Danny Lennon, moves beyond the noise of diet trends and simplistic advice to explore the complex, fascinating world of human nutrition. This is a space for deep, evidence-based conversations that acknowledge the nuance and often contradictory nature of scientific research. Each episode delves into a specific topic within health, fitness, or dietetics, breaking down the underlying physiology, examining the latest studies, and discussing practical implications with expert guests. The goal isn't to hand out rigid meal plans but to cultivate the critical thinking skills necessary to navigate the ever-changing landscape of nutritional science. You'll hear detailed analyses of how research is conducted, thoughtful debates on contentious issues, and explorations of how evidence translates-or doesn't-into real-world recommendations for different individuals. Tuning into this podcast means committing to a more sophisticated understanding of how food, movement, and metabolism interact, leaving you better equipped to make informed decisions about your own health and skepticism towards the next big headline. Danny’s approach is both rigorous and accessible, making even the most detailed biochemical pathways relevant to everyday life. It’s for anyone who has ever wondered about the real story behind a nutrition claim and values substance over soundbites.
Author: Language: English Episodes: 620

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