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Playing for the Planet: How Udinese have made sustainability sexy with their kit

Author: Sky Sports March 18, 2025 Duration: 23:17

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In this second episode of season 4 of our Playing for the Planet series, David Garrido speaks to Magda Pozzo, part of the ownership group at Udinese Calcio.

Magda explains how she brought football, fashion and sustainability together in the club's launch of their third shirt, and why being climate-conscious and activating well with partners can help a club's bottom line and balance sheet.

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