Your Brand vs Your Product: Why Business Owners Must Market Themselves First - Podcast Episode 356

Your Brand vs Your Product: Why Business Owners Must Market Themselves First - Podcast Episode 356

Author: Jenn Donovan: Speaker, Author, Marketer and Social Media Expert July 25, 2025 Duration: 16:15

EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying?

Ever wondered how much your business name really matters? Or whether you're spending too much time branding your business and not enough branding you?

In this episode, I dive into a brilliant question I was asked during a recent keynote: "How important is the business name if I am the one clients are buying?"

If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one's for you. Because here's the truth: your clients aren't just buying a product, they're buying you.

We'll talk about:

  • Why YOU are your biggest marketing asset

  • The power of personal brand over business name

  • What to post when you feel like you're "too professional" to be personal

  • How to show up more as the expert your audience is already looking for

This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you.

🎧 Tune in now and let's talk about being the face, voice and heart of your business. Because people buy from people – especially brilliant ones like you.

** Tickets to the 2025 Social Media and Marketing Conference - https://www.socialmediaandmarketing.com.au/conference 

 

🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/

🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge   

🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322   

🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au 


Running a small business often feels like a constant juggling act, where the big dreams meet daily grind. The Small Business Made Simple Podcast cuts through that noise with practical, actionable conversations. Host Jenn Donovan brings her background as a speaker, author, and marketer directly to your earbuds, but she’s not just theorizing. Having been deep in the trenches herself, she understands the unique mix of ambition and overwhelm that defines the entrepreneurial journey. This podcast focuses on real-world application, offering bite-sized social media and marketing strategies you can implement immediately, without needing a massive budget or a dedicated team. You’ll also hear from fellow small business owners who share their own stories-the successes, the stumbles, and the lessons learned along the way. It’s a blend of expert guidance from Jenn and peer-to-peer solidarity, all designed to provide both clarity and accountability. Think of each episode as a focused coaching session that helps break down larger goals into manageable steps, reinforcing the confidence that you can, indeed, build the business you envision. Tune in for honest talk that simplifies the complex, making growth feel less like a solitary struggle and more like a shared, achievable path forward.
Author: Language: English Episodes: 100

Small Business Made Simple Podcast
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