#34 - Shauna Armitage - marketing campaigns vs content marketing vs marketing funnels

There's a particular kind of magic that happens when women building businesses decide to share their real stories-not just the polished highlights, but the messy middle parts, too. That’s the space you’ll find in the Small Business Sisterhood Podcast. Each conversation goes beyond surface-level advice, delving into the actual systems, the social media puzzles, and the personal hurdles that creative entrepreneurs and bloggers face daily. Host Pepper Makepeace brings her background as a strategist for solopreneurs into every interview, fostering discussions that feel like a candid chat between friends who just happen to be incredibly savvy about online business. This podcast serves as an audio extension of the Small Business Sisterhood community, offering a sense of connection and practical insight for anyone in those early, often isolating, stages of building something of their own. You’ll hear from a diverse range of female founders who detail what worked, what failed spectacularly, and how they navigated the path to a sustainable venture. It’s about finding your people and your strategy, one episode at a time.