David Hoffeld - Using Neuroscience to Sell

David Hoffeld - Using Neuroscience to Sell

Author: Smart People Industries January 17, 2017 Duration: 58:22
In this episode, leading sales trainer, researcher and CEO of Hoffeld Group, David Hoffeld blends cutting-edge research in social psychology, neuroscience, and behavioral economics, to show you the best way to sell. He explains how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every other week, Chris Stemp and Jon Rojas sit down with a guest who has fundamentally shaped their field, driven not by a rigid agenda but by genuine curiosity. The Smart People Podcast from Smart People Industries is built on the idea that the most compelling insights emerge from relaxed, authentic dialogue. You’ll hear authors, innovators, and cultural leaders-each with significant recognition in areas like business, education, or society-speak in a way that often feels more like a fascinating dinner conversation than a formal interview. Chris’s thoughtful questioning, paired with Jon’s producer perspective, gently guides discussions into unexpected territories, revealing the personal journeys and nuanced ideas behind public achievements. This podcast thrives in the space between expertise and accessibility, making complex topics relatable without sacrificing depth. It’s for anyone who believes that learning is a continuous, engaging process, and that the best lessons come from listening to people who think differently. Tune in biweekly for conversations that are as intellectually substantial as they are genuinely enjoyable, reminding us that smart discourse can be both enlightening and warmly human.
Author: Language: English Episodes: 500

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