Deedra Determan – The New American Dream… Professional Blogging

Deedra Determan – The New American Dream… Professional Blogging

Author: Smart People Industries May 12, 2015 Duration: 45:59
When you think about professional blogging, what's the first thing that comes to your mind? Mommy bloggers of course! The term "mommy blog" has become part of our common lexicon due to the insane success of so many mothers turned bloggers. And this week we are fortunate to interview the queen of mommy blogs, Deedra Determan. Deedra created a blog initially targeted towards moms in her local community and quickly turned it into a 7-figure business with national reach. In this episode Deedra teaches us how to start small, find your niche, create a profitable business, market on a zero dollar budget, and much more.  Deedra has 20+ years of marketing experience starting on the agency side at Ackerman McQueen Advertising Agency to 10 years in the television industry launching news at KOKI Fox 23 making it one of the top Fox affiliates in the country. She went on to launch niche websites for moms including 918moms.com, 405moms.com, and MoneySavingQueen.com with over 100,000 moms visiting the websites each month. After one year from launching, she sold the websites to Griffin Communications. Determan then followed her true passion in launching D2 Branding, an innovative marketing firm igniting brands to be the market leader in their industry through marketing, public relations, social media, advertising, strategic partnerships, sales, website creation, search engine optimization, content creation, video production, graphic design, and more! Deedra is also a mentor at Thrive15.com. "You can be passionate all day long, but until you realize what your revenue streams are going to be, passion will only take you so far." - Deedra Determan Quotes from Deedra: What we learn in this episode: Your business doesn't have to be huge, just find your niche How to start small, find your market, and pivot How to find your revenue model for your business or blog Resources: Thrive15.com Sales Training with Deedra https://www.thrive15.com/mentors/deedra-determan Twitter: @deedradeterman -- This episode is brought to you by: Highfive: Go to highfive.com/smartpeople to request your free trial and start meeting face-to-face with Highfive. Lynda.com: Do something good for yourself in 2015 and sign up for a FREE 10-day trial to Lynda.com by visiting Lynda.com/smartpeople. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every other week, Chris Stemp and Jon Rojas sit down with a guest who has fundamentally shaped their field, driven not by a rigid agenda but by genuine curiosity. The Smart People Podcast from Smart People Industries is built on the idea that the most compelling insights emerge from relaxed, authentic dialogue. You’ll hear authors, innovators, and cultural leaders-each with significant recognition in areas like business, education, or society-speak in a way that often feels more like a fascinating dinner conversation than a formal interview. Chris’s thoughtful questioning, paired with Jon’s producer perspective, gently guides discussions into unexpected territories, revealing the personal journeys and nuanced ideas behind public achievements. This podcast thrives in the space between expertise and accessibility, making complex topics relatable without sacrificing depth. It’s for anyone who believes that learning is a continuous, engaging process, and that the best lessons come from listening to people who think differently. Tune in biweekly for conversations that are as intellectually substantial as they are genuinely enjoyable, reminding us that smart discourse can be both enlightening and warmly human.
Author: Language: English Episodes: 500

Smart People Podcast
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