Jonathan Waldman – Rust: The Longest War

Jonathan Waldman – Rust: The Longest War

Author: Smart People Industries April 21, 2015 Duration: 1:02:15
It has been called “the great destroyer” and “the evil.” The Pentagon refers to it as “the pervasive menace.” It destroys cars, fells bridges, sinks ships, sparks house fires, and nearly brought down the Statue of Liberty. Rust costs America more than $400 billion per year—more than all other natural disasters combined. Journalist Jonathan Waldman traveled from Key West, Florida, to Prudhoe Bay, Alaska, to meet the colorful and often reclusive people who are fighting our mightiest and unlikeliest enemy. He went into an abandoned steelworks with a brave artist, and then he nearly gets kicked out of Ball Corporation’s Can School. Across the Arctic, he followed a massive high-tech robot that hunts for rust in the Alaska pipeline. On a Florida film set he meets the Defense Department’s rust ambassador, who reveals that the navy’s number one foe isn’t a foreign country but oxidation itself. Through all of these adventures, Jonathan (Jonny) uncovered more about the destructive nature of rust and the implications on our society than anyone ever has, and in this episode we ask him all about it! His newest book is titled, Rust: The Longest War. Jonathan has written for Outside, The Washington Post, The New York Times, McSweeney’s, and the Utne Reader, and also worked as a forklift driver, arborist, summer-camp director, sticker salesman, climbing instructor, and cook. Before landing in the book world, he put in time at a newspaper, a website, a magazine, a radio show, a TV production company, and a couple science museums. He studied writing at Dartmouth and Boston University’s Knight Center for Science Journalism. "We need to re-engineer engineering. Engineers are busy fixing all of the problems we don't have, but they're ignoring all of these problems we do have." - Jonathan Waldman Quotes from Jonathan:  What we learn in this episode: Why is a soda can the most engineered object on earth? What are the dangers of plastics and why are they used in almost everything? Why is rust one of the most costly items in our national defense budget? Resources: Rust: The Longest War jonnywaldman.com -- This episode is brought to you by: Lynda.com: Do something good for yourself in 2015 and sign up for a FREE 10-day trial to Lynda.com by visiting Lynda.com/smartpeople. WealthFront: The automated investment service that makes it easy to invest your money the right way. Visit wealthfront.com/smartpeople to to get your first $10,000 managed for free. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every other week, Chris Stemp and Jon Rojas sit down with a guest who has fundamentally shaped their field, driven not by a rigid agenda but by genuine curiosity. The Smart People Podcast from Smart People Industries is built on the idea that the most compelling insights emerge from relaxed, authentic dialogue. You’ll hear authors, innovators, and cultural leaders-each with significant recognition in areas like business, education, or society-speak in a way that often feels more like a fascinating dinner conversation than a formal interview. Chris’s thoughtful questioning, paired with Jon’s producer perspective, gently guides discussions into unexpected territories, revealing the personal journeys and nuanced ideas behind public achievements. This podcast thrives in the space between expertise and accessibility, making complex topics relatable without sacrificing depth. It’s for anyone who believes that learning is a continuous, engaging process, and that the best lessons come from listening to people who think differently. Tune in biweekly for conversations that are as intellectually substantial as they are genuinely enjoyable, reminding us that smart discourse can be both enlightening and warmly human.
Author: Language: English Episodes: 500

Smart People Podcast
Podcast Episodes
Bob Rosen – Leading with Consciousness [not-audio_url] [/not-audio_url]

Duration: 56:56
This week we interview Bob Rosen. Bob is a trusted CEO adviser, organizational psychologist, and bestselling author. Bob set out to help executives become better leaders so he founded Healthy Companies International. Bob…
Mike Rognlien – What Does it Mean to be Truly Fulfilled? [not-audio_url] [/not-audio_url]

Duration: 54:08
This week we interview Mike Rognlien. Mike spent most of his career in tech. He worked at Facebook, where he built their first-ever professional and manager development programming. He also partnered with COO Sheryl Sand…
Due Quach - Find Your Calm [not-audio_url] [/not-audio_url]

Duration: 57:55
This week we interview Due Quach. Due is a refugee from Vietnam and a graduate of Harvard College and the Wharton MBA program. Due overcame the long-term effects of poverty and trauma by turning to neuroscience and medit…
Dr. Traci Stein - Hypnosis, Biofeedback, and Brain Hacks [not-audio_url] [/not-audio_url]

Duration: 1:02:18
This week we interview Dr. Traci Stein. Dr. Stein is a Columbia-trained, licensed clinical psychologist and health educator. She is also certified in clinical hypnosis by the American Society of Clinical Hypnosis (ASCH).…
John Hooker - Solving Ethical Dilemmas [not-audio_url] [/not-audio_url]

Duration: 53:59
This week we interview John Hooker. John Hooker is Professor of Operations Research and Holleran Professor of Business Ethics and Social Responsibility at Carnegie Mellon University. His book, Taking Ethics Seriously: Wh…
Barbara Lipska - Our Little-known Brain [not-audio_url] [/not-audio_url]

Duration: 59:15
This week we interview Barbara Lipska. Barbara is a leading expert on the neuroscience of mental illness and she has an absolutely fascinating story to tell. It would be unfair to give anything away from the interview or…
Adam Braun - Do Meaningful Work and Change the World [not-audio_url] [/not-audio_url]

Duration: 51:03
This week on the show we interview Adam Braun. Adam is the CEO & Co-Founder of MissionU, a debt-free college alternative for the 21st century that CNN called "perfect for young people who are eager to launch their career…
Dr. Lisa Mosconi - Nuclear Medicine Meets Nutrition [not-audio_url] [/not-audio_url]

Duration: 1:07:13
Like our bodies, our brains have very specific food requirements. In this episode we speak with Dr. Lisa Mosconi, who is both a neuroscientist and a certified integrative nutritionist, as she explains what should be on o…
Soon Yu - Starting a Company and Dealing with Failure [not-audio_url] [/not-audio_url]

Duration: 46:23
"Don’t just chase the new – Innovate the old." - Soon Yu Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and excitin…