Sandy Rogers - Invest in Building Loyalty

Sandy Rogers - Invest in Building Loyalty

Author: Smart People Industries April 9, 2019 Duration: 50:46
Sandy Rogers is the leader of FranklinCovey’s Loyalty Practice, a FranklinCovey offering which helps organizations increase customer and employee loyalty. Prior to FranklinCovey, he was a senior vice president at Enterprise Rent-A-Car. Before making his way to Enterprise, Sandy worked in marketing at Apple and brand management at P&G. Sandy has a bachelor’s degree from Duke and an M.B.A. from Harvard Business School. Sandy's book, Leading Loyalty: Cracking the Code to Customer Devotion is available on April 16th. You can pre-order it now! We discuss: What are the three pillars of loyalty and how was it built into the culture at Apple? What is it about a customer that 'proves' loyalty? How is customer loyalty defined? What is your favorite example of a company that embodies loyalty and has created loyal customers? Sponsor: BetterHelp - Get 10% off your first month - https://betterhelp.com/smart Donate: Donate here to support the show! Learn more about your ad choices. Visit megaphone.fm/adchoices

Every other week, Chris Stemp and Jon Rojas sit down with a guest who has fundamentally shaped their field, driven not by a rigid agenda but by genuine curiosity. The Smart People Podcast from Smart People Industries is built on the idea that the most compelling insights emerge from relaxed, authentic dialogue. You’ll hear authors, innovators, and cultural leaders-each with significant recognition in areas like business, education, or society-speak in a way that often feels more like a fascinating dinner conversation than a formal interview. Chris’s thoughtful questioning, paired with Jon’s producer perspective, gently guides discussions into unexpected territories, revealing the personal journeys and nuanced ideas behind public achievements. This podcast thrives in the space between expertise and accessibility, making complex topics relatable without sacrificing depth. It’s for anyone who believes that learning is a continuous, engaging process, and that the best lessons come from listening to people who think differently. Tune in biweekly for conversations that are as intellectually substantial as they are genuinely enjoyable, reminding us that smart discourse can be both enlightening and warmly human.
Author: Language: English Episodes: 500

Smart People Podcast
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