Steve McKee - Are You Stalled, Stuck, or Stale?

Steve McKee - Are You Stalled, Stuck, or Stale?

Author: Smart People Industries December 6, 2017 Duration: 52:49
We are all creators. Every day we go out into the world and use our unique human abilities to shape our environment. We create a life for ourselves, we create a product or service for others, we create relationships through it all. And what we all come to learn is that creativity is a messy business. We will run into road blocks, we will lose our motivation, we will fail. It is the destiny of every creator and their creation to get stuck from time to time. And it is in those times, that we need someone like Steve on our side. This week on the show we speak with Steve McKee - an expert on revitalizing stalled, stuck, or stale brands. The lessons we discuss can apply to all creative endeavors, and go far beyond business. Steve is the president and co-founder of McKee Wallwork & Company, an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. MWC is an Inc. 500 company, has twice been awarded the American Marketing Association's Effie Award (one of the industry's highest honors), and has been recognized by Advertising Age as one of ten top small agencies in the nation. Steve has nearly three decades' experience coaching troubled brands as they look to better position themselves for success. Steve writes for SmartBrief and is the author of the books Power Branding: Leveraging the Success of the World's Best Brands, and When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It. — This episode is brought to you by: Health IQ, an insurance company that helps health conscious people get special life insurance rates. Go to healthiq.com/SPP to support the show and see if you qualify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every other week, Chris Stemp and Jon Rojas sit down with a guest who has fundamentally shaped their field, driven not by a rigid agenda but by genuine curiosity. The Smart People Podcast from Smart People Industries is built on the idea that the most compelling insights emerge from relaxed, authentic dialogue. You’ll hear authors, innovators, and cultural leaders-each with significant recognition in areas like business, education, or society-speak in a way that often feels more like a fascinating dinner conversation than a formal interview. Chris’s thoughtful questioning, paired with Jon’s producer perspective, gently guides discussions into unexpected territories, revealing the personal journeys and nuanced ideas behind public achievements. This podcast thrives in the space between expertise and accessibility, making complex topics relatable without sacrificing depth. It’s for anyone who believes that learning is a continuous, engaging process, and that the best lessons come from listening to people who think differently. Tune in biweekly for conversations that are as intellectually substantial as they are genuinely enjoyable, reminding us that smart discourse can be both enlightening and warmly human.
Author: Language: English Episodes: 500

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