What I'm Really Building: Why I Chose Community Over Content | CEO Diary

What I'm Really Building: Why I Chose Community Over Content | CEO Diary

Author: Michelle Thames July 19, 2026 Duration: 8:22
In this CEO Diary episode, Michelle Thames shares the vision behind her evolving business and why she's choosing to build community over simply creating content. She takes listeners behind the scenes of her events, partnerships, agency, and upcoming conference to reveal how meaningful relationships create lasting business opportunities.

Ever feel like the rules of social media are written in a language you don't quite speak? Social Media Decoded translates the noise into a clear plan. Michelle Thames, a marketing expert who understands the grind of building something from scratch, hosts these conversations. She moves past theory to focus on the practical moves that actually change things-how a piece of content can attract a dream client, or how to tweak a profile so it starts working for you. Each episode feels like a focused workshop, whether she's dissecting a platform's algorithm, walking through a content marketing funnel, or sharing a story from an entrepreneur who turned followers into a sustainable business. This isn't about viral moments; it's about building a visible and viable operation online. You'll find a direct, no-fluff approach here, designed for anyone ready to move from being just a user of these platforms to becoming a strategic builder on them. For actionable steps on monetization, audience growth, and crafting a brand that resonates, this podcast serves as an essential guide.
Author: Language: en-us Episodes: 50

Social Media Decoded
Podcast Episodes
Visibility Without a Strategy Won’t Pay You [not-audio_url] [/not-audio_url]

Duration: 15:40
Michelle shares what she has learned firsthand after generating millions of views, creating local content that has reached hundreds of thousands of people, attracting brand opportunities, and watching her content open do…
Why My Hidden Gem Videos Actually Work (It’s Not the Food) [not-audio_url] [/not-audio_url]

Duration: 17:01
In this episode of Social Media Decoded, Michelle Thames breaks down the strategy behind her viral Hidden Gem videos and explains why their success has very little to do with food. From storytelling and curiosity to loca…
The Visibility Strategy That Got Me on TV (It Wasn't Luck) [not-audio_url] [/not-audio_url]

Duration: 7:44
Getting on TV wasn't luck, it was the result of years of consistently showing up, building relationships, and creating valuable content. In this episode, Michelle Thames shares the visibility strategy behind her recent W…