5 AI Tools We’re Using Right Now to Create Faster & Smarter Content

5 AI Tools We’re Using Right Now to Create Faster & Smarter Content

Author: Jeff Sieh September 1, 2025 Duration: 55:41

Ever buy a “miracle app” that promised to automate your business, write your copy, and maybe even walk the dog… only to have it end up collecting dust in a folder called Someday? Same here. That’s why this week Conor and I are comparing notes on the AI tools that actually stuck. These are the ones we’ve folded into our real workflows, the tools saving us time and keeping us sane when the content calendar feels relentless.

From editing podcasts into social clips to spinning up client portals in minutes, these five tools are pulling serious weight in our businesses. We talk about Descript’s new AI B-roll, what feels different in ChatGPT 5, smart ways to chain prompts for images, why Notion + Notion AI is so versatile, how MidJourney’s video option is sneaking into our thumbnails, and where Perplexity and NotebookLM fit into our research and SOP systems. If you’ve wondered which AI apps are worth your time, you’ll find some solid answers here.

Key Takeaways

  • Descript remains our editing hub: Upload the recording, use Find Clips for cold opens, and try the new AI-generated B-roll right in the editor.
  • ChatGPT is our daily driver: We use it for planning, drafting, brainstorming, and research. The new 5.0 update makes it noticeably faster and more direct, which keeps our workflow moving smoothly.
  • Prompt chaining beats giant prompts: Build images step-by-step—create the base, then layer in overlays, text, or tweaks for more consistent results.
  • Notion + NotionAI: Spin up client portals, SOPs, and shared databases quickly. The Save to Notion clipper and mobile share sheet make it easy to stash articles and ideas on the fly.
  • MidJourney’s new video option: Great for animated thumbnails, email GIFs, or short loops.
  • NotebookLM for SOPs and team queries: Upload docs or transcripts, then let teammates search only your materials for answers. Keeps systems tight.

Resources


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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.


Staying current in the fast-moving world of social platforms can feel like a full-time job. That’s where Social Media News Live comes in. Hosted by Jeff Sieh, this isn't just a recorded lecture; it's a live, interactive conversation designed to cut through the noise. Each episode connects you directly with the people shaping the landscape-from seasoned marketing experts and platform innovators to successful creators who know how to tell a compelling story. You'll hear practical discussions about new features, algorithm shifts, and under-the-radar tools that can actually make a difference for your brand or business. The live format is key, allowing for real-time questions and answers that address the specific challenges you're facing right now. Tuning into this podcast feels like having a direct line to a room full of savvy professionals, all focused on translating the latest trends into actionable tactics you can use immediately. Whether you're building a company, growing an audience, or simply trying to understand the next big shift, these conversations provide clarity and a competitive edge.
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