Essential LinkedIn Video Tips for Every Professional

Essential LinkedIn Video Tips for Every Professional

Author: Jeff Sieh July 4, 2024 Duration: 1:00:00
Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers
BusinessEducationEntrepreneurshipHow ToMarketing

Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan.

During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your audience. She highlights the significance of keeping your profile updated, the value of adding video to your featured and experience sections, and the impact of LinkedIn's algorithm on your visibility.

Key Points:

  • Optimizing Your LinkedIn Profile: Ensure your profile is up-to-date with a professional photo, a compelling headline, and a detailed about section focused on how you can help others.
  • Utilizing Video on LinkedIn: Add videos to your featured section and experience section to showcase your expertise and engage your audience. Embed captions to make your videos accessible and consider the format (vertical vs. horizontal) that best suits your content.
  • Engagement and Algorithm: Encourage engagement by creating content that sparks conversation. Regularly update and repost content to maintain visibility and train the LinkedIn algorithm to show your posts to a broader audience.
  • Live Streaming and Interaction: Leverage live streaming to connect with your audience in real-time. Schedule your live events in advance to build anticipation and gather more attendees.

Resources:

  • Louise Brogan's Website: louisebrogan.com
  • LinkedIn Profile Optimization: Check out Louise's YouTube channel for tutorials on optimizing your LinkedIn profile and adding video content.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.


Staying current in the fast-moving world of social platforms can feel like a full-time job. That’s where Social Media News Live comes in. Hosted by Jeff Sieh, this isn't just a recorded lecture; it's a live, interactive conversation designed to cut through the noise. Each episode connects you directly with the people shaping the landscape-from seasoned marketing experts and platform innovators to successful creators who know how to tell a compelling story. You'll hear practical discussions about new features, algorithm shifts, and under-the-radar tools that can actually make a difference for your brand or business. The live format is key, allowing for real-time questions and answers that address the specific challenges you're facing right now. Tuning into this podcast feels like having a direct line to a room full of savvy professionals, all focused on translating the latest trends into actionable tactics you can use immediately. Whether you're building a company, growing an audience, or simply trying to understand the next big shift, these conversations provide clarity and a competitive edge.
Author: Language: English Episodes: 100

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