Everyone says you should build an email list. Fewer people can tell you how to actually grow one.
In this episode, we sit down with Chenell Basilio, founder of Growth in Reverse, to talk about what’s really working right now when it comes to newsletter growth. Chenell studies fast-growing newsletters for a living, and what she shares isn’t theory. It’s patterns she sees over and over again across creators who are adding thousands of subscribers without massive audiences.
If you’ve been sending emails but not seeing growth, this episode breaks down what actually moves the needle.
Key Takeaways
- Insanely valuable content comes first: Growth hacks don’t matter if the content isn’t worth sharing. Make something so good people naturally pass it along.
- Consistency compounds: Regular publishing builds momentum and subscriber trust over time.
- Collaboration accelerates growth: Commenting, replying to newsletters, and building real relationships opens doors to cross-promotion.
- Monetize before you feel “ready”: You don’t need a massive list. Even small, targeted audiences can support services, affiliates, or digital products.
- Don’t rely only on sponsorships: Smaller, niche lists often make more money through offers than through ads.
- Precision beats volume: Targeted opt-ins and smart welcome sequences improve retention and engagement.
Links
- Chenell Basilio: www.growthinreverse.com
- Conor Brown: www.vacationkingdoms.com
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