Small Business Social Media Success

Small Business Social Media Success

Author: Jeff Sieh December 17, 2024 Duration: 59:47

In this episode, we’re joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.

We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva’s first head of social strategy, building a global community and creating lasting brand impact.

Key Takeaways:

  • The importance of defining your target audience and building a strong brand voice.
  • How SMART goals can transform your social media campaigns.
  • Leveraging tools like Canva for efficient content creation.
  • The value of user-generated content and how to encourage your audience to share.
  • Why small businesses should focus on engagement over follower count.

Resources:


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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.


Staying current in the fast-moving world of social platforms can feel like a full-time job. That’s where Social Media News Live comes in. Hosted by Jeff Sieh, this isn't just a recorded lecture; it's a live, interactive conversation designed to cut through the noise. Each episode connects you directly with the people shaping the landscape-from seasoned marketing experts and platform innovators to successful creators who know how to tell a compelling story. You'll hear practical discussions about new features, algorithm shifts, and under-the-radar tools that can actually make a difference for your brand or business. The live format is key, allowing for real-time questions and answers that address the specific challenges you're facing right now. Tuning into this podcast feels like having a direct line to a room full of savvy professionals, all focused on translating the latest trends into actionable tactics you can use immediately. Whether you're building a company, growing an audience, or simply trying to understand the next big shift, these conversations provide clarity and a competitive edge.
Author: Language: English Episodes: 100

Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers
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