[Bonus] How to Drive Impact in Your Organization with Data

[Bonus] How to Drive Impact in Your Organization with Data

Author: Convince & Convert June 25, 2024 Duration: 41:34
Social Pros Podcast
BusinessMarketing

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners.

How can organizations drive real impact with data? Many organizations already have plenty of data at their fingertips these days, but it's not just about the data you collect. It's how you use it. Joining this episode is Anthony Coppedge, the Principal Lead of eCommerce Seller Initiatives at IBM, who takes us through his methodologies for using data to make a difference in an organization.

Organizations Don't Lack Data, They Lack Insights 

Anthony leads business agility aims across sales, marketing, and product at IBM. But how does such a large organization manage and implement data insights to grow effectively? We hear Anthony's insightful approach to capturing and acting on qualitative feedback with the 'Retrospective Radar' approach.

With AI such an important topic for many organizations, Anthony also takes us through how he uses the Watson Natural Language Processing tool to analyze unstructured data to create actionable insights. Anthony explains why having a clear north star in your organization is paramount and how his 'Outcome-Drive Alignment' model helps different teams come together with shared objectives to make smart, data-driven decisions.

In This Episode:

  • 1:51 - How IBM manages to drive impact with data
  • 4:09 - Why data is often underutilized
  • 6:30 - How data can identify challenges and misalignments in a team
  • 14:00 - How the 'Retrospective Radar' works
  • 20:41 - How IBM pulls the right insights from qualitative feedback
  • 28:46 - How businesses can use feedback to empower team members
  • 33:15 - How AI can help you gather insights from unstructured data
  • 39:05 - Changing people's minds with good data

Quotes:

"Everybody knows what it's like to be swimming in data. What you need to be swimming in is insight."

"Qualitative feedback is a type of data. So if you get feedback in a survey or a poll or a thumbs up or a thumbs down or verbatim text, all of that is a type of data. It's unstructured data, but it's data. And what we want to do is parse that data and understand it in a quantitative way."
 
"Feedback is a gift, but aggregated feedback is actionable intelligence."

Resources:

Purchase the book at koganpage.com/datadrivenpersonalization (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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