Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association

Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association

Author: Convince & Convert November 29, 2024 Duration: 44:36

As it's Thanksgiving week, we're taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI's ethical and legal challenges, and even explains why LinkedIn is his platform of choice. Most memorably, he highlights why he believes marketing is equal parts art, science, and magic.

Full Episode Details 

The American Marketing Association is probably an organization you're familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing.

We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA.

Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn't just belong in the creative realm. There's also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community.

In This Episode:

  • 1:08 - How the American Marketing Association supports the marketing community
  • 4:58 - Why marketers need communities more than ever
  • 7:28 - How marketers can embrace AI
  • 11:00 - What marketers need to know about different privacy regulations
  • 13:13 - Balancing communication with community members
  • 17:24 - How Bennie speaks to future marketers
  • 20:38 - How marketers can communicate their value to a wider organization
  • 24:46 - Why risk and curiosity are key to marketing
  • 29:37 - Leading authentically in marketing
  • 31:23 - Bennie's one tip for those wanting to become a social pro

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
Tech Trends, Toddlers, & Tribalism with Chris Hackney [not-audio_url] [/not-audio_url]

Duration: 35:45
What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and…
Challenging the Status Quo in Social Strategy with Jermaine Peguese [not-audio_url] [/not-audio_url]

Duration: 44:10
How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling…
Your AI Maturity Check with Andy Crestodina of Orbit Media Studios [not-audio_url] [/not-audio_url]

Duration: 39:21
How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limita…
From Bland to Bold B2B Content with Joel Harrison [not-audio_url] [/not-audio_url]

Duration: 29:29
How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand…
The ROl of Authenticity with Joseph Perello, CEO of Props [not-audio_url] [/not-audio_url]

Duration: 31:01
How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform helps brands create content that's not only authentic but also measurable and effec…