How Social Media Examiner Uses Social to Power Customer Experience

How Social Media Examiner Uses Social to Power Customer Experience

Author: Convince & Convert April 5, 2016 Duration: 44:52

Erik Fisher, Community Manager for Social Media Examiner, joins the Social Pros Podcast to share his approach to managing social for the world's largest social media marketing conference.


Special thanks to our sponsors:

  • Salesforce Marketing Cloud (#Winning [...]


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
Why This Brand Gets 15-Fold Engagement on Facebook Live Video [not-audio_url] [/not-audio_url]

Duration: 52:28
Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 soc…
How to Use Social Media to Make Your Brand Fascinating [not-audio_url] [/not-audio_url]

Duration: 52:22
Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand. Special thanks to our sponsors: Salesforce…
Why Snapchat and FB Live Are Stealing TV Ad Budgets [not-audio_url] [/not-audio_url]

Duration: 57:28
Nick Cicero, Founder and CEO of Delmondo, joins the Social Pros Podcast to discuss the opportunities for brands and companies to dominate social through Snapchat and Facebook Live. Special thanks to our sponsors: Salesfo…
Why You Can't Succeed at Social Without Fun [not-audio_url] [/not-audio_url]

Duration: 54:20
Jarrod Lyman, Communications Specialist for Clackamas County Tourism and Cultural Affairs, joins the Social Pros Podcast to share his engaging approach to destination marketing through social and how Bigfoot's perfect da…
How Influence Can Make or Break Your Brand [not-audio_url] [/not-audio_url]

Duration: 39:03
Jonah Berger, bestselling author and Marketing Professor at The Wharton School, joins the Social Pros Podcast to discuss harnessing the power of influence to capture your audience's attention and loyalty. Special thanks…
How Social Media Makes the Grand Ole Opry New Again [not-audio_url] [/not-audio_url]

Duration: 54:49
Katrina Maddox, Digital Marketing Manager for the Grand Ole Opry, joins the Social Pros Podcast to share how a 90-year-old country music radio show successfully stays relevant through smart use of social and audience awa…
Why Beer Plus Social Media Equals Happy Fans [not-audio_url] [/not-audio_url]

Duration: 45:56
Kari Embree, Social Media Community Manager for Green Flash Brewing Company, joins the Social Pros Podcast to share how a local brewery goes national while keeping connected to their dedicated community through social. S…
How to Raise $210 Million With Transparency and Great Social Media [not-audio_url] [/not-audio_url]

Duration: 49:15
Scott Harrison, Founder and CEO of charity: water, joins the Social Pros Podcast to discuss how compelling visuals, strong storytelling, social branding, and a passion for water saves lives. Special thanks to our sponsor…
How B2B Companies Can Rock FB Live Video [not-audio_url] [/not-audio_url]

Duration: 47:29
Michelle Dziuban, Social Media Manager at Cision, joins the Social Pros Podcast to discuss how embracing Facebook live video has amplified their reach and helped them connect with customers on a deeper level. Special tha…