How to Be a Higher Ed Marketer with Bart Caylor

How to Be a Higher Ed Marketer with Bart Caylor

Author: Convince & Convert March 8, 2024 Duration: 42:28
Social Pros Podcast
BusinessMarketing

Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed.  

Full Episode Details 

Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of potential students. So, it's more important than ever that higher ed invests in great marketing practices. 

In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively. Bart believes that AI is often underused, but the trick is learning how to train the AI to give you the results you need.   

He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed. 

In This Episode: 

  • 1:42 - Bart explains how he first entered the higher ed marketing space 
  • 3:08 - How higher ed marketing has evolved 
  • 5:12 - Bart's predictions on its future 
  • 7:38 - How higher ed marketers can adopt AI and get better at prompting 
  • 12:11 - Bart's favorite use cases for AI 
  • 16:28 - Why the "early adopters" are only a few months ahead of everyone else 
  • 18:23 - Bart's thoughts on younger people getting into higher ed marketing 
  • 22:16 - Using the necessary skills to succeed in modern marketing 
  • 24:10 - Why you don't have to market to everyone 
  • 25:34 - Where Bart finds inspiration 
  • 28:57 - Emerging trends that marketers should pay attention to 
  • 31:40 - Insights and themes in Bart's podcast 
  • 34:09 - How marketers are making mistakes 
  • 38:00 - Bart's top tip for those looking to become a social pro 

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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