How to Be a Social Selling Pro with Timothy Hughes

How to Be a Social Selling Pro with Timothy Hughes

Author: Convince & Convert July 14, 2023 Duration: 41:56
Social Pros Podcast
BusinessMarketing

Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it's safe to say that a lot of people aren't pros at social selling.  

Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today.  

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Full Episode Details  

Timothy Hughes, CEO and Co-Founder of DLA ignite, plus the author of Social Selling: Techniques to Influence Buyers and Changemakers, joins Social Pros to talk about the art of social selling.  

For Timothy, social selling is not a new or "future state." If you're not already doing it, you're already behind. This is something Timothy addressed in his book – which he recently updated with tons more information about how social selling has moved on since.  

In this episode, Timothy explains how the world has changed, why conversations are still king on social, how to avoid being outdated, and the best ways to talk to strangers online. We also hear his three top recommendations for those wanting to sell on social. If you're looking to improve your social selling skills, this is one you'll want to tune in for.  

In This Episode: 

  • 5:09 – Why Timothy decided to revisit his book  

  • 7:16 – How starting DLA ignite contributed to the second edition 

  • 9:58 – How being ingrained in interruption marketing gives a false view of social selling 

  • 10:44 – Social media is for people to be social 

  • 12:00 - How to "sell" the idea of social selling to leadership 

  • 13:56 – Why cold calling falls behind social selling 

  • 16:32 – How the digital world has changed  

  • 18:07 – Why some people don't "get" social selling  

  • 21:09 – Timothy's definition of social selling  

  • 24:13 – How to actually connect with people over social media 

  • 25:44 – How you can start expanding your network online 

  • 31:28 – The three things Timothy recommends social pros do 

  • 33:12 – Why content is always king 

  • 37:07 – Timothy's advice for social pros  

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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