Social Pros Podcast Live at Content Marketing World

Social Pros Podcast Live at Content Marketing World

Author: Convince & Convert November 1, 2024 Duration: 27:38

Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn's Enterprise Sales Leader. Together with host Zontee Hou, they explore strategies for creating real impact on social platforms, building authentic thought leadership, and finding the sweet spot where creativity meets AI.

Full Episode Details 

Robert begins by sharing his journey with Content Marketing World, illustrating how a strong content marketing strategy has evolved from routine busywork to bold, game-changing projects. He emphasizes the need for marketers to "swing for the fences" by creating memorable content that brings real value. His concept of zero-click content encourages marketers to think beyond just drawing traffic—instead, he suggests designing content that fully engages audiences right where they are, from meaty LinkedIn posts to scroll-stopping moments across social.

Amber follows with her take on thought leadership and personal branding, drawn from her experience at LinkedIn. She talks about finding the balance between corporate guidelines and the authentic voices of individuals, revealing how brands can empower their people to be credible, relatable representatives. Her approach highlights the value of building genuine connections over polished corporate speak, showing that real credibility often starts with letting employees bring their own voices to the table.

In This Episode:

  • 2:55 - The origin story of Content Marketing Institute and Content Marketing World
  • 5:27 - Why marketing teams are stuck in "busy work" and how to break free
  • 6:00 - The power of "swing-for-the-fences" content projects that move the needle
  • 6:29 - The rise of zero-click content and how it's reshaping social strategy
  • 7:19 - Why AI adoption pressures could lead to missed opportunities
  • 9:05 - "Valuable friction" and why it's key to smarter, more effective teams
  • 11:46 – Robert's book 'Content Marketing Strategy: Harness the Power of Your Brand's Voice'
  • 13:42 - What content marketers and marketers in general should have on their radar for 2025
  • 14:05 - Why brands should rethink "other people's platforms"
  • 15:38 - Robert's advice for Social Pros
  • 17:10 - What living person Robert would have a video chat with
  • 17:56 - Amber's journey from marketer to enterprise sales leader at LinkedIn
  • 19:00 - Why thought leadership is essential in today's digital world
  • 23:06 - Balancing personal brand with corporate storytelling
  • 25:04 - Creating frameworks to shape and strengthen your thought leadership voice
  • 26:51 - Amber's advice for Social Pros
  • 27:21 - What living person Amber would have a video chat with

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
Why Social Goes to the Dogs [not-audio_url] [/not-audio_url]

Duration: 31:21
Managing social media for 275 locations might sound like a daunting task, but for Dogtopia, it's a chance to connect with dog lovers everywhere. Toni Teplitsky, Senior Director of Marketing, reveals how her team keeps co…
Cut Through the Noise with the King of Clarity, Steve Woodruff [not-audio_url] [/not-audio_url]

Duration: 35:11
Getting your message heard in today's crowded digital world isn't easy, but clarity in communication can make all the difference. Steve Woodruff, the King of Clarity, shares his 4-step formula to help social marketers cr…
Navigating Social with Your Friendly Neighborhood Gen-Z [not-audio_url] [/not-audio_url]

Duration: 33:12
For the past few years, we've seen all kinds of brands scrambling to learn more about their Gen-Z audiences. Cue a wave of brands rushing onto TikTok to learn their secrets… But what about the Gen-Z marketers on the othe…
How a Legacy Brand Ran with Their TikTok Boom [not-audio_url] [/not-audio_url]

Duration: 39:52
TikTok's the place for dance trends, DIY hacks… and, apparently, for reviving iconic products from the '80s! When Lenox's Spice Village collection started trending on the platform, it sparked a social media success story…
The Sweet Tooth of Social Media [not-audio_url] [/not-audio_url]

Duration: 35:40
Candy fans unite! This episode is for you. Grab your favorite flavor of Nerds or indulge in some controversial candy corn and tune in to hear Annie Belgrade, Senior Manager of Integrated Content Marketing at Ferrara Cand…
Bridging the Generational Divide on Social [not-audio_url] [/not-audio_url]

Duration: 39:44
Generational perspectives collide in this episode as three social pros from different age groups share their insights on the evolution of social media. Leanna Pham, CEO of Pham & Fams and a Gen Z digital marketer, joins…
"Hiding the Veggies" in Higher Ed Social [not-audio_url] [/not-audio_url]

Duration: 32:37
Curating content for higher ed social channels can be a balancing act. How do you pair fun, engaging, and relatable content with important messages students need to pay attention to? Emily Stulz, the Director of Social M…
Nailing Down Paid Social for Your Brand [not-audio_url] [/not-audio_url]

Duration: 35:16
We see paid social ads every day, scrolling through our feeds, watching YouTube videos… And a lot of the time it can leave us frustrated and eager to swipe past. So how can social pros pause that never-ending scroll and…
Building Ideal Customer Profiles for Social Media Success [not-audio_url] [/not-audio_url]

Duration: 32:45
A marketing strategy can be full of great, inventive ideas but unless it's targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust…