Social Pros Unfiltered: Brand Mistakes with Influencers, Trend Hopping, and Cancel-Culture

Social Pros Unfiltered: Brand Mistakes with Influencers, Trend Hopping, and Cancel-Culture

Author: Convince & Convert November 24, 2023 Duration: 46:44

We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture. 

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Full Episode Details  

Trend-hopping is super common on social, but is jumping on trending content the best way to provide value to your audience? Anthony and Mariya share how it can bring in the big numbers chased by management, but often fails to drive meaningful engagement and resonate with your community. 

Also in this episode, Mariya tells us why we should think of influencers as "advocates for our brand" and choose wisely when we work with creators.  

Plus, Anthony shares why social media managers should be the "eyes and ears for your brand on social" and explains how they can build strong relationships with marketing departments to craft the content that will help you reach your business goals. 

In This Episode: 

  • 3:23 - What mistakes brands are making when working with creators 
  • 9:35 - Why should brands not hop on trends? 
  • 17:03 - Balancing authentic trend-hopping with regular content 
  • 18:42 - The impact of going viral in your own community 
  • 25:16 - How should brands respond to cancel culture? 
  • 34:06 - What is a social media manager? And what does the role mean? 

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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