Social Pros Unfiltered: National Podcast Day Special

Social Pros Unfiltered: National Podcast Day Special

Author: Convince & Convert September 29, 2023 Duration: 49:26

Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert's Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros. 

 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Full Episode Details  

It's been a dramatic year in social media so far! We've witnessed the dawn of Threads, a controversial Twitter rebrand and seen AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here's a special episode of Social Pros, covering the topics that everyone is talking about.   

Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt, Strategist and Jennifer Harmon, Marketing Consultant at Convince & Convert. 

They discuss whether Threads is officially dead already, thoughts on Twitter's rebrand and why AI is a helper, not a replacement. 

Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued. 

In This Episode: 

  • 1:27 – Is Threads dead? 

  • 5:23 – How the launch of Reels differed from Threads 

  • 8:48 – Twitter's rebranding to X and how it's changed since 

  • 13:42 – What it's like managing client content on Twitter 

  • 15:48 – What social pros can do about the rise of AI in social 

  • 21:10 – Where AI gets it right and wrong 

  • 27:09 – Is social media work still undervalued? 

  • 33:05 – What people need to know about social pros 

  • 35:34 – Where social media should sit in an organization 

  • 46:20 – Why measurement must be front and central 

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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