Social Pros Unfiltered: Seasonal Campaigns, Fandoms, and the Trend to Watch in 2024

Social Pros Unfiltered: Seasonal Campaigns, Fandoms, and the Trend to Watch in 2024

Author: Convince & Convert December 22, 2023 Duration: 48:19

Join us for another deep dive into social media's burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z's pulling back from social, and their top predictions for 2024. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Full Episode Details  

In 2024, Amazon will become the next big social media platform, brands will return to in-person community building and fans will become our greatest influencers. 

Now, you may be wondering how we can predict the future. We can't! But the closest we can do is ask our Social Pros Unfiltered guests, Sammy Lent and Zach Fitch, for their biggest predictions ahead of 2024. 

Zach shares why he forecasts a rise in Amazon influencers (and how it could even create a little beef with TikTok), while Sammy explains why brands will start to leverage fandom to tell authentic stories to their audiences. 

Sammy and Zach also discuss how brands should approach seasonal content, how managers can deal with Gen-Z stepping back from social, and why LinkedIn's 'Open to Work' badge isn't such a red flag after all. 

In This Episode: 

  • 2:18 - What percentage of Gen-Z is on social media? 
  • 3:17 - Why are Gen-Z pulling back from social? 
  • 11:30 - Should brands do seasonal content campaigns? 
  • 21:00 - What brands can learn from fandom culture 
  • 32:51 - Should you add the 'Open to Work' badge to your LinkedIn profile? 
  • 40:09 - Sammy, Zach, and Gia's predictions for 2024 

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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