Unlocking Better Partnerships - A Deep Dive with Lucy Quick

Unlocking Better Partnerships - A Deep Dive with Lucy Quick

Author: Convince & Convert October 27, 2023 Duration: 38:02

How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Full Episode Details  

It's one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ways to make sure your partnerships are successful? 

Lucy Quick has experience working with both brands and creators, so we couldn't pass up on the opportunity to pick her brains. She provides insights on the current influencer marketing landscape, reveals what questions brands should be asking and explains why storytelling with data is the best way to prove your ROI. 

Plus, Lucy shares why working with smaller influencers could be beneficial and tells us the secrets behind the most successful campaigns she's worked on.  

In This Episode:

  • 3:50 – The current state of influencer marketing   

  • 7:57 – Questions that brands aren't asking enough when working with influencers  

  • 11:02- The top trends Lucy is seeing in the industry right now 

  • 14:56 – When influencers pivot to becoming competitors with brands  

  • 18:14 – How brands can strike a good balance between micro and macro influencers  

  • 19:51 – How brands should approach influencers in the early days of their career  

  • 22:08 – The best ways to talk about ROI and metrics  

  • 24:37 – How to navigate regulations around influencer marketing  

  • 26:55 – Lucy tells us about a funny campaign experience  

  • 29:18 – The different skill sets required for live streaming 

  • 36:15 – Lucy's tip for becoming a social pro 

Resources 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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