What Is the Relationship Between Social and Community?

What Is the Relationship Between Social and Community?

Author: Convince & Convert September 27, 2016 Duration: 51:48

Patrick O'Keefe, Founder and Owner of iFroggy Network, joins the Social Pros Podcast to discuss the importance of community in attracting and keeping passionate, high-value customers.


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For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
How Priceline Uses Instagram to Build Fan Engagement [not-audio_url] [/not-audio_url]

Duration: 34:41
Karianne Stinson, a third-generation travel agent that has become the social voice for Priceline.com, shares her secret of successfully using Instagram to re-imagine Priceline's relationship with their community while qu…
Why Failing Fast Is Stupid in Social Media [not-audio_url] [/not-audio_url]

Duration: 48:07
Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms ca…
Which Makes Social Work: Inspiration or Perspiration? [not-audio_url] [/not-audio_url]

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How HP Balances Social Marketing With Social Customer Service [not-audio_url] [/not-audio_url]

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Kriti Kapoor, Global Director of Social Customer Care at HP Inc., joins the Social Pros Podcast to discuss the myriad ways customer service has had to adapt to social media, which platforms are best for solving which typ…
How Qantas Uses Employees to Tell the Brand Story [not-audio_url] [/not-audio_url]

Duration: 58:42
Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic…
How to Sell on Social When You're Not Trying to Sell [not-audio_url] [/not-audio_url]

Duration: 49:23
Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media's role at different stages of the sales funnel and throughout every department of an organiz…
How to Give the Best Presentations of Your Life, Onstage and Off [not-audio_url] [/not-audio_url]

Duration: 58:04
Michael Port, Owner of Book Yourself Solid, joins the Social Pros Podcast this week to discuss the key elements of stellar performances, whether they are speeches onstage or presentations offstage. Special thanks to our…
A Mathematical Model to Pick the Right Marketing Tactics [not-audio_url] [/not-audio_url]

Duration: 45:38
Gabriel Weinberg, CEO & Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the 19 ways your startup can get traction with your marketing, outlined in his co-authored book "Traction." Special thanks…
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Duration: 57:00
Chris Ebbeler, Senior Manager of Workplace Community at Brinker International, joins the Social Pros Podcast this week to discuss how to use social media to engage current and potential employees and how to collaborate b…