Why This Brand Gets 15-Fold Engagement on Facebook Live Video

Why This Brand Gets 15-Fold Engagement on Facebook Live Video

Author: Convince & Convert August 2, 2016 Duration: 52:28

Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 social accounts, and 69 countries.

Special thanks to our sponsors:

  • Salesforce Marketing Cloud (Advertising Studio: [...]


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
How to Use Customer Service as Your Best Marketing Tool [not-audio_url] [/not-audio_url]

Duration: 44:42
Kevin Berk, Founder and CEO of ServiceGuru and Social Media Manager of 4+-star fast casual chain Pita Jungle, joins Social Pros to chat up the untapped power of truly great customer service. Special thanks to our sponsor…
How Chris Ducker Grew His Community With Periscope [not-audio_url] [/not-audio_url]

Duration: 57:08
Chris Ducker, Founder and Virtual CEO of Live2Sell Group, joins Social Pros to discuss how Periscope is changing the game of content creation by embracing and promoting the unadulterated world of live-streaming video. Sp…
Does It Work When Bloggers Write Longer Posts? [not-audio_url] [/not-audio_url]

Duration: 40:26
Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Studios, joins Social Pros to share his data-driven successful approach to blogging and thoughts on the future of digital storytelling. Special thanks to…
Are You Being Manipurated by Online Reviews? [not-audio_url] [/not-audio_url]

Duration: 48:50
Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book "Manipurated," a manifesto for business owners struggling against an online ra…
The New Rules of Social Marketing and PR [not-audio_url] [/not-audio_url]

Duration: 46:45
David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, "The New Rules of Social Marketing and PR," newsjacking, a…
How Sexy Hair Blends Instagram and E-Commerce [not-audio_url] [/not-audio_url]

Duration: 41:33
Glenda Vaquerano, Public Relations & Social Media Manager for Sexy Hair Concepts, joins the Social Pros Podcast to discuss the social evolution of her brand from a direct sales mentality to education and inspiration for…
A Very Smart Way to Combine Search and Social [not-audio_url] [/not-audio_url]

Duration: 52:39
Ricky Cadden, Social and Digital Content Manager for TripCase, joins the Social Pros Podcast to discuss the power of search engine optimization, targeted social, and internal resource management. Special thanks to our sp…
Why a B2B Brand Is Experimenting With Snapchat [not-audio_url] [/not-audio_url]

Duration: 49:51
Caitlin Angeloff, Head of Global Strategy and Operations at DocuSign, joins the Social Pros Podcast to discuss leveraging social media engagement at every stage of the sales cycle to move audiences from spectators to cus…
How to Use Social to Attract Great Employees [not-audio_url] [/not-audio_url]

Duration: 40:59
Carmen Collins, professional social media enthusiast for Cisco, shares her successful approach to utilizing social media as a tool for high-level recruitment and employee retention. Special thanks to our sponsors:
Be More Productive in Social Than You Ever Thought Possible [not-audio_url] [/not-audio_url]

Duration: 46:02
David Horsager, business strategist and best-selling author of "The Trust Edge," provides concrete steps to increase productivity and deepen relationships while maintaining peak creativity. Special thanks to our sponsors…