Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024

Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024

Author: SocialChain May 29, 2024 Duration: 31:29

A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja's fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain's head of influencer Amelia Wollaston, and senior strategist Gareth Harrison.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.


Hosted by Eve from SocialChain, SocialMinds-A Social Media Marketing Podcast pulls back the curtain on how major brands actually operate online. It’s less about theory and more about the tangible strategies discussed directly with the people executing them. You’ll hear candid conversations with marketing leads from organisations like Ryanair, Formula 1, and Innocent Drinks, where they share what works, what doesn’t, and the lessons learned along the way. Alongside these in-depth interviews, the podcast delivers straightforward, no-nonsense breakdowns of the latest platform changes and algorithm updates that you need to know about. The aim is to demystify the daily realities of social media management, transforming overwhelming trends into practical steps you can apply. This approach has made it a top-rated resource for professionals who want to move beyond the hype. Tuning into this podcast feels like gaining a direct line to the industry’s inner circle, offering a blend of high-level case studies and essential news without the filter. It’s designed for marketers who prefer their insights actionable and their advice grounded in real-world campaigns, all delivered with a conversational tone that avoids jargon. If you’re looking to understand the mechanics behind memorable social campaigns, this series provides a consistent source of clarity and inspiration.
Author: Language: en-gb Episodes: 100

SocialMinds - A Social Media Marketing Podcast
Podcast Episodes
SOCIAL IN SIX [071] [not-audio_url] [/not-audio_url]

Duration: 10:19
On Social in Six this week, we're breaking down the latest ad offerings from Instagram and Facebook, plus enhancements to YouTube's Connected TV ads. We also cover Twitter's Community Notes upgrade that helps combat misi…
SOCIAL IN SIX [070] [not-audio_url] [/not-audio_url]

Duration: 11:54
This week on Social in Six, we're talking about Reddit enabling anonymous native sharing cross-platform, three new TikTok ad solutions, and Twitter possibly replacing Pinned tweets with an Instagram Highlights dupe. We a…
SOCIAL IN SIX [069] [not-audio_url] [/not-audio_url]

Duration: 13:04
This week on Social in Six, we're talking about the new AI tool Meta's made to make your Stories for you, and it's answer to Twitter with a new app in development - as Twitter extends its character limit to 10K. We also…
SOCIAL IN SIX [068] [not-audio_url] [/not-audio_url]

Duration: 11:48
On this week's Social in Six, we talk about Elon Musk's plans to make Twitter an "everything app", LinkedIn's new algorithmic home feed, and research that shows how TikTok users feel about your ads. We also discuss how t…

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