How AI actually solves problems for marketers with SocialChain and Brave Bison | SocialMinds Live Manchester 2024

How AI actually solves problems for marketers with SocialChain and Brave Bison | SocialMinds Live Manchester 2024

Author: SocialChain October 29, 2024 Duration: 23:32

Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there's no doubt AI enables us to work faster. 

But that could come at a cost. AI is already making it quick and easy for marketers to get answers, but is it also making us get complacent?  

At SocialMinds LIVE, SocialChain strategist Chelsea Noronha and group strategy director Ric Hayes sat down with Brave Bison's director of AI and creative Matt Garbutt to deep-dive on all the practical ways our proprietary AI tool AudienceGPT can challenge us as much as help us, and how we as marketers can balance efficiency with a need to stay curious.  

In one of four live podcast sessions at SocialMinds LIVE: Future Casting Social's Next 20, Matt, Ric and Chelsea shared their insights on the practical ways AI can enhance your marketing strategy in 2025 and beyond.

Listen to this podcast discover how AI can make you a better marketer with tips including:

  • Why you should prevent simplicity from getting in the way of curiosity 
  • How to tap into an audience's empathy – a superpower we've never had before 
  • What it takes to become a whizz with AI 

Hosted by Eve from SocialChain, SocialMinds-A Social Media Marketing Podcast pulls back the curtain on how major brands actually operate online. It’s less about theory and more about the tangible strategies discussed directly with the people executing them. You’ll hear candid conversations with marketing leads from organisations like Ryanair, Formula 1, and Innocent Drinks, where they share what works, what doesn’t, and the lessons learned along the way. Alongside these in-depth interviews, the podcast delivers straightforward, no-nonsense breakdowns of the latest platform changes and algorithm updates that you need to know about. The aim is to demystify the daily realities of social media management, transforming overwhelming trends into practical steps you can apply. This approach has made it a top-rated resource for professionals who want to move beyond the hype. Tuning into this podcast feels like gaining a direct line to the industry’s inner circle, offering a blend of high-level case studies and essential news without the filter. It’s designed for marketers who prefer their insights actionable and their advice grounded in real-world campaigns, all delivered with a conversational tone that avoids jargon. If you’re looking to understand the mechanics behind memorable social campaigns, this series provides a consistent source of clarity and inspiration.
Author: Language: en-gb Episodes: 100

SocialMinds - A Social Media Marketing Podcast
Podcast Episodes
SOCIAL IN SIX [103] [not-audio_url] [/not-audio_url]

Duration: 20:03
SocialMinds LIVE is back for a fourth sellout event in London on 27 May! Join the waitlist: https://www.socialchain.com/socialminds-live-meta-2026/ On this episode of Social in Six, our social media manager Emily Harriso…
SOCIAL IN SIX [102] [not-audio_url] [/not-audio_url]

Duration: 16:51
On this episode of Social in Six, SocialChain's senior account manager Taylor Mitchell joins Mil in the studio to unpack the hottest social headlines. This time that includes the news that Meta is experimenting with ads…
SOCIAL IN SIX [101] [not-audio_url] [/not-audio_url]

Duration: 18:54
It's our first Social in Six episode of 2026! This time our social media manager Emily Harrison is joining Mil to unpack all the latest and greatest from the world of social. First up, they're breaking down what brands n…
SOCIAL IN SIX [100] [not-audio_url] [/not-audio_url]

Duration: 17:41
On our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know updates from the world of social. This time, that includes two updates from In…
SocialChain x Primark: Behind the work [not-audio_url] [/not-audio_url]

Duration: 29:02
Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and crea…
SOCIAL IN SIX [099] [not-audio_url] [/not-audio_url]

Duration: 17:41
On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They cover Meta's ad-free subscription tier launching in the UK, plus the ne…