How to leverage local on social with Greene King | SocialMinds Live Manchester 2024

How to leverage local on social with Greene King | SocialMinds Live Manchester 2024

Author: SocialChain November 1, 2024 Duration: 21:33

Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could.   

At least, that's the thinking behind Greene King's social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and multiple sub-brands across the country. But with over five million fans across its social channels, the UK's biggest pub retailer and brewer is clearly doing something right.  

In this episode from SocialMinds Live, discover how you can balance global brand building with leveraging local communities on social, including: 

  • How to empower your employees to be creators  
  • Why you should produce a framework for success (Hint: You don't want local teams sharing memes every day) 
  • What you can do to get buy-in from internal stakeholders   

Download our key takeaways report from SocialMinds LIVE now.


Hosted by Eve from SocialChain, SocialMinds-A Social Media Marketing Podcast pulls back the curtain on how major brands actually operate online. It’s less about theory and more about the tangible strategies discussed directly with the people executing them. You’ll hear candid conversations with marketing leads from organisations like Ryanair, Formula 1, and Innocent Drinks, where they share what works, what doesn’t, and the lessons learned along the way. Alongside these in-depth interviews, the podcast delivers straightforward, no-nonsense breakdowns of the latest platform changes and algorithm updates that you need to know about. The aim is to demystify the daily realities of social media management, transforming overwhelming trends into practical steps you can apply. This approach has made it a top-rated resource for professionals who want to move beyond the hype. Tuning into this podcast feels like gaining a direct line to the industry’s inner circle, offering a blend of high-level case studies and essential news without the filter. It’s designed for marketers who prefer their insights actionable and their advice grounded in real-world campaigns, all delivered with a conversational tone that avoids jargon. If you’re looking to understand the mechanics behind memorable social campaigns, this series provides a consistent source of clarity and inspiration.
Author: Language: en-gb Episodes: 100

SocialMinds - A Social Media Marketing Podcast
Podcast Episodes
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