OceanX: Fuelling Social Conversation On Ocean Conservation | Shannon Forrey - Director of Social & Digital Media

OceanX: Fuelling Social Conversation On Ocean Conservation | Shannon Forrey - Director of Social & Digital Media

Author: SocialChain July 31, 2023 Duration: 33:39

In one year OceanX's audience grew from over 2.M to more than 6.6M followers. That's down to the organisation's ability to translate scientific subjects into content that can be understood by and resonate with anybody. Today's guest Shannon Forrey, director of social and digital media at OceanX, reveals in this episode what shoots look like underwater in the Red Sea, how to create editorial media with social in mind, and what the key is to making people care deeply about a topic they didn't previously understand, through igniting their curiosity.

Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.


Hosted by Eve from SocialChain, SocialMinds-A Social Media Marketing Podcast pulls back the curtain on how major brands actually operate online. It’s less about theory and more about the tangible strategies discussed directly with the people executing them. You’ll hear candid conversations with marketing leads from organisations like Ryanair, Formula 1, and Innocent Drinks, where they share what works, what doesn’t, and the lessons learned along the way. Alongside these in-depth interviews, the podcast delivers straightforward, no-nonsense breakdowns of the latest platform changes and algorithm updates that you need to know about. The aim is to demystify the daily realities of social media management, transforming overwhelming trends into practical steps you can apply. This approach has made it a top-rated resource for professionals who want to move beyond the hype. Tuning into this podcast feels like gaining a direct line to the industry’s inner circle, offering a blend of high-level case studies and essential news without the filter. It’s designed for marketers who prefer their insights actionable and their advice grounded in real-world campaigns, all delivered with a conversational tone that avoids jargon. If you’re looking to understand the mechanics behind memorable social campaigns, this series provides a consistent source of clarity and inspiration.
Author: Language: en-gb Episodes: 100

SocialMinds - A Social Media Marketing Podcast
Podcast Episodes
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