SOCIAL IN SIX [104]

SOCIAL IN SIX [104]

Author: SocialChain May 18, 2026 Duration: 17:17

The waitlist for SocialMinds LIVE x Meta 2026 is still open! (For now...) Don't hang about, register to join us on 27 May in London: https://www.socialchain.com/socialminds-live-meta-2026/  

 

On this episode of Social in Six, account manager Rachel Lea is back in the studio with Mil to break down the six key updates marketers need to know. This time, that includes Instagram expanding its crackdown on duplicate content beyond Reels, and testing new carousel caption formats to enable more structured storytelling.  

 

They're also unpacking TikTok's latest moves, from a new ad-free subscription tier in the UK to added keyword controls that could reshape how content shows up in search. 

  

Plus, YouTube begins testing AI-powered search with its new "Ask YouTube" feature, and Threads leans into real-time engagement with live chats built around cultural moments. 

 

Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.  

 


Hosted by Eve from SocialChain, SocialMinds-A Social Media Marketing Podcast pulls back the curtain on how major brands actually operate online. It’s less about theory and more about the tangible strategies discussed directly with the people executing them. You’ll hear candid conversations with marketing leads from organisations like Ryanair, Formula 1, and Innocent Drinks, where they share what works, what doesn’t, and the lessons learned along the way. Alongside these in-depth interviews, the podcast delivers straightforward, no-nonsense breakdowns of the latest platform changes and algorithm updates that you need to know about. The aim is to demystify the daily realities of social media management, transforming overwhelming trends into practical steps you can apply. This approach has made it a top-rated resource for professionals who want to move beyond the hype. Tuning into this podcast feels like gaining a direct line to the industry’s inner circle, offering a blend of high-level case studies and essential news without the filter. It’s designed for marketers who prefer their insights actionable and their advice grounded in real-world campaigns, all delivered with a conversational tone that avoids jargon. If you’re looking to understand the mechanics behind memorable social campaigns, this series provides a consistent source of clarity and inspiration.
Author: Language: en-gb Episodes: 50

SocialMinds - A Social Media Marketing Podcast
Podcast Episodes
SOCIAL IN SIX [095] [not-audio_url] [/not-audio_url]

Duration: 17:30
This week, Mil is joined by The Fifth's associate creative director Joel Newman to break down the need-to-know headlines from the world of social. This time, they're discussing a suite of new ad tools from both TikTok an…
SOCIAL IN SIX [094] [not-audio_url] [/not-audio_url]

Duration: 16:22
Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: https://www.prolificnorth.co.uk/creative-awards-cast-your-vote/ This week, SocialChain strat…
SOCIAL IN SIX [093] [not-audio_url] [/not-audio_url]

Duration: 16:35
SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month's Social in Six updates. This time, that's an update on TikTok's ban in the US, which has been extended again; a handful of upda…