The Brand Panel with ITV Studios, Monzo, Surreal and Lick | SocialMinds Live Manchester 2024

The Brand Panel with ITV Studios, Monzo, Surreal and Lick | SocialMinds Live Manchester 2024

Author: SocialChain October 28, 2024 Duration: 32:25

Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and marketed around it. Impressive, right? Even more so when you remember that two decades ago, most social apps we use today hadn't even been invented.  

Twenty years on, how are Monzo, Surreal and Lick – three brands who owe a lot of their success to their thriving social channels – integrating this into their wider marketing mix? And how are traditional publishers like ITV Studios adapting to a social-first mindset as the lines between content and broadcast blur? 

Catch up with the panel now and you'll learn:

  • Amie's content hack that saved you time creating content and gives you more time building innovative ideas 
  • What 'brandformance' is and why it's top of the priority list for Surreal's marketing team in 2025 
  • Claire's top tip for your internal teams to make your storytelling shine.

You can also watch the full panel over on our website.

https://www.socialchain.com/social-minds/insights/the-brand-panel-with-itv-studios-monzo-surreal-and-lick/

Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.


Hosted by Eve from SocialChain, SocialMinds-A Social Media Marketing Podcast pulls back the curtain on how major brands actually operate online. It’s less about theory and more about the tangible strategies discussed directly with the people executing them. You’ll hear candid conversations with marketing leads from organisations like Ryanair, Formula 1, and Innocent Drinks, where they share what works, what doesn’t, and the lessons learned along the way. Alongside these in-depth interviews, the podcast delivers straightforward, no-nonsense breakdowns of the latest platform changes and algorithm updates that you need to know about. The aim is to demystify the daily realities of social media management, transforming overwhelming trends into practical steps you can apply. This approach has made it a top-rated resource for professionals who want to move beyond the hype. Tuning into this podcast feels like gaining a direct line to the industry’s inner circle, offering a blend of high-level case studies and essential news without the filter. It’s designed for marketers who prefer their insights actionable and their advice grounded in real-world campaigns, all delivered with a conversational tone that avoids jargon. If you’re looking to understand the mechanics behind memorable social campaigns, this series provides a consistent source of clarity and inspiration.
Author: Language: en-gb Episodes: 100

SocialMinds - A Social Media Marketing Podcast
Podcast Episodes
Your Invitation to SocialMinds LIVE | Returning to Manchester [not-audio_url] [/not-audio_url]

Duration: 1:25
Join us at Ducie Street Warehouse in Manchester on Wednesday 16th October for a day filled to the brim with expert brand speakers, platform workshops, and live podcasts with some of social media's brightest minds. Regist…
SOCIAL IN SIX [087] [not-audio_url] [/not-audio_url]

Duration: 17:22
This time on Social in Six, we're back with a very familiar update for YouTube Shorts, LinkedIn's push for more vertical video content, and TikTok's decision to let you edit videos after posting. Plus there are a few key…
SOCIAL IN SIX [086] [not-audio_url] [/not-audio_url]

Duration: 19:41
On today's episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X's lawsuit against ad safety nonprofit Global Alliance for Responsible Media (GARM) and discu…
SOCIAL IN SIX [085] [not-audio_url] [/not-audio_url]

Duration: 18:55
On this week's Social in Six, we're sharing the latest on TikTok's answer to virtual influencers: Digital Avatars, and an expansion of its Out of Phone ad placement. We discuss Instagram's exciting addition to Reels rega…
SOCIAL IN SIX [084] [not-audio_url] [/not-audio_url]

Duration: 15:21
This week on Social in Six, we're joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for te…