Beyond Clean Tech: From Science to Scale with Hiranmayee Vedam

Beyond Clean Tech: From Science to Scale with Hiranmayee Vedam

Author: PM Power Consulting March 13, 2026 Duration: 33:58

In this episode of Software People Stories, Gayatri sits down with Hiran , Co-founder of Ashwatta Sustainability Ventures (domain Ashwatta.earth) , to explore how climate innovation is evolving beyond buzzwords into real systems change. From her beginnings in chemical engineering to building a venture studio focused on translating breakthrough science into scalable climate companies, Hiran shares a grounded perspective on what it truly takes to build a sustainable future.


  • Hiran shares her journey from chemical engineering to climate tech commercialization.
  • Ashwatha Earth focuses on building climate companies by translating science into scalable ventures.
  • Conversation framed around women leaders in climate and deep tech.

️ Climate Tech Evolution

  • Shift from clean tech to climate tech, but the mission remains sustainability.
  • Circularity and responsible material use are central themes.
  • Need to rethink systems that nature cannot naturally recycle.
  • Climate innovation goes beyond solar and wind.
  • Key areas: thermal storage, alternative fuels, advanced materials, and fusion.
  • Industrial heat and heavy transport remain major decarbonization challenges.

Startup & Solution Examples

  • Ashwatha Earth building PVC upcycling solutions.
  • Emerging climate startups in emissions tracking, digital twins, hydrogen storage, carbon capture, and biochar.
  • Strong in deployment, financial models, and application-layer innovation.
  • Gaps in deep-tech ownership, patents, and long-term risk capital.
  • Opportunity to move from adoption to innovation leadership.

Software & AI in Climate

  • AI accelerates optimization, modeling, and material discovery.
  • Data availability is still a major limitation.
  • AI complements science rather than replacing it.
  • Institutional co-founder approach to take tech from lab to market for making Venture Studio Model
  • Higher success probability compared to traditional VC power-law models.
  • Focus on zero-to-one building and de-risking innovation.
  • Local solutions can scale globally when economics and distribution are solved.


Quotable Quotes from the Episode

  • “It doesn’t matter whether we call it clean tech or climate tech — the goal is a sustainable future for all.”
  • “Electrons alone won’t solve the energy problem. Heat, materials, and chemistry matter just as much.”
  • “Circularity isn’t a trend — it’s learning to live within the limits of the planet.”
  • “The Global South is great at deploying solutions, but deep-tech ownership is where we need to grow.”
  • “AI can optimize what exists — but the fundamental breakthrough still has to come from science.”


Hiranmayee Vedam is a climate tech entrepreneur, chemical engineer, and Co-founder of Ashwatta Sustainability Ventures(domain Ashwatta.earth), a venture studio focused on translating breakthrough science into scalable sustainability ventures. An alumna of IIT Madras, she brings over 17 years of experience spanning process engineering, advanced materials, and climate technology commercialization. Over the years, she has contributed to research-led innovation and knowledge sharing across materials, energy systems, and sustainability, with work that bridges academic insight and industrial application. Known for her systems-thinking approach to circularity, deep-tech entrepreneurship, and production-scale climate solutions, Hiran is actively shaping pathways for Global South innovations to move from research pilots to real-world impact.


Hiran can be reached at https://www.linkedin.com/in/hiranvedam/ 


Behind every line of code, there's a person with a story. Software People Stories, from PM Power Consulting, moves beyond abstract theory and polished case studies to explore the real, human experience of building technology. This isn't about hypotheticals; it's a collection of candid conversations with the practitioners themselves-developers, designers, product managers, and architects-who share firsthand accounts from the trenches. They talk about the paths that led to success and, just as importantly, the unexpected detours and failures that provided the most valuable lessons. Each episode delves into the nuanced journey of discovering what users need, designing elegant systems, navigating complex development, and ultimately delivering solutions that matter. By focusing on these personal narratives, the podcast reveals the core of software creation: a blend of technical skill, creative problem-solving, and team dynamics. Listeners gain practical wisdom and relatable perspectives on the challenges and triumphs inherent in the tech industry. Tune in for an honest look at the craft, where the stories of people are just as crucial as the software they build. You'll find this podcast a refreshing source of insight for anyone involved in or curious about the technology and business landscapes, offering career lessons learned the hard way.
Author: Language: English Episodes: 100

Software People Stories
Podcast Episodes
Reviving Developer Passion with Paramu Kurumathur [not-audio_url] [/not-audio_url]

Duration: 33:39
My guest today is a good friend and colleague - and not to forget with whom I was a co-author for a book, Paramu Kurumathur.In this episode, Paramu discusses how his recent development work evolved from small Google Apps…
From Gaming to Global Efficiency with Evan J Schwartz [not-audio_url] [/not-audio_url]

Duration: 52:05
My guest today is Evan J. Schwartz, the COO of AMCS Group North America, a global leader in sustainable cloud technology. He also serves as an Adjunct Professor and Board Advisor at Jacksonville University, mentoring gra…
Navigating Career Curves and Breaks with Chaitra Rao [not-audio_url] [/not-audio_url]

Duration: 54:10
My guest today is Chaitra Partha Rao, Vice President at Daimler Truck Innovation Center India – Manufacturing , Sales & Aftersales.Chaitra shares how her childhood aspirations to become a neurosurgeon shifted to commerce…
Navigating Tech and Chaos with Tyler Wells [not-audio_url] [/not-audio_url]

Duration: 50:24
My guest today is Tyler Wells, co-founder of Brain Grid.Tyler recounts 25+ years in software, from an early IBM XT to work across military communications, startups, Skype/Microsoft, and seven and a half years at Twilio b…
Building a Business Dream with L A Balamurugan [not-audio_url] [/not-audio_url]

Duration: 51:59
My guest today is L.A. Balamurugan, known as Bala. With extensive experience in software development, he now plays the role of a delivery coach.In this conversation filled with nuggets from his experience, Bala shares hi…
Unleashing Potential with Rajesh Sharma [not-audio_url] [/not-audio_url]

Duration: 54:07
In this episode, I am in conversation with Rajesh Sharma, co-founder and chief product officer of ProHance. Rajesh covers a lot of ground starting from his move from Public Sector to SaaS Founder.Rajesh describes his pat…
A real natural with Arundathi Rao [not-audio_url] [/not-audio_url]

Duration: 52:41
Host: Chitra Gurjar4 decades and counting, always energized to do something, work is my DNAFrom post and telegraph to giving tuitions to creating her own agency to studyAn advocate for herself, nurturing her desire to se…
Bits, Banking & Business Analytics with Muthusamy Vetrivel [not-audio_url] [/not-audio_url]

Duration: 32:45
In this episode of Software People Stories, Gayatri speaks with Muthusamy Vetrivel, Manager – Business Analytics at Saudi National Bank (formerly Saudi French Bank), about a career that spans over four decades of technol…
Belong, Don't Blur with Dr. Vaijayanthi Srinivasaraghavan (Viji) [not-audio_url] [/not-audio_url]

Duration: 38:52
In this deeply personal and inspiring episode of Software People Stories, Gayatri speaks with Dr. Vaijayanthi Srinivasaraghavan (Viji) — a seasoned technology leader, Senior Director at UPS, and a resilient voice for wom…