114 Do I Really Need a Sales Funnel?

114 Do I Really Need a Sales Funnel?

Author: Jennifer Barcelos and Sandy Connery January 24, 2019 Duration: 27:11
If you’re working in the online sphere, you’ve probably heard the term “sales funnel” more times than you can count. But understanding what it is (and how it can help your business) is a whole other story. A sales funnel is a series of steps that potential customers take on the way to purchasing. It’s a marketing term for the customer journey, although that “journey” is definitely a guided tour led by the seller. This marketing model allows online entrepreneurs to simultaneously refine their messaging, and get real-time data capturing which customer segments are responsive to their offers. Sounds great, right? Maybe... While the analogy of a funnel can be useful to a point, we believe that it oversimplifies the relationship that we have with or audience. (Listen in to learn what kind of model we use instead.)   Other Mentions: How the Flywheel Killed HubSpot's Funnel   Joy: Roar. 30 Women. 30 Stories. Hustle: More Start-Ups Have an Unfamiliar Message for Venture Capitalists: Get Lost

There’s a particular kind of ambition that isn’t just about scaling a business, but about building a life that feels whole and authentic along the way. That’s the space where Soulful MBA Podcast lives. Hosted by Jennifer Barcelos and Sandy Connery, this is a conversation between two friends who are actually doing it-navigating the messy, rewarding reality of creating a company from nothing. They talk through the logistics of remote partnership, the challenges of conscious online engagement, and the personal growth that happens when your work is deeply tied to your values. It feels less like a lecture and more like you’re overhearing a candid, strategic coffee chat between two people who’ve been there. You’ll find practical advice woven into stories of trial and error, all aimed at ambitious women who are done with the hustle-for-hustle’s-sake model. This podcast serves as both a roadmap and a reassurance, proving that a successful business can be built with intention, friendship, and a lot of soul.
Author: Language: English Episodes: 50

Soulful MBA Podcast
Podcast Episodes
143 Gather + Grow: the Value of Offline Events in an Online World [not-audio_url] [/not-audio_url]

Duration: 22:43
In today’s episode, we are talking all about in-person gatherings and the powerful effects they can have on your online business. As online entrepreneurs, we find that our offline and online identities can become incongr…
142 Building an Uncaged Business with Becca Tracey [not-audio_url] [/not-audio_url]

Duration: 34:03
Welcome to another episode of The Soulful MBA podcast! Today’s guest is Becca Tracey. Becca is Founder of The Uncaged Life, where she teaches solopreneurs – typically life-coaches, designers, and consultants – how to get…
141 The Power of Beta Launching with Ericka Thomas [not-audio_url] [/not-audio_url]

Duration: 37:09
If you’ve ever worried that you need a massive email list or social following to successfully launch as online program, this week’s guest is living proof that you absolutely do not. Ericka Thomas, founder of Elemental Ki…
140 Investing in Yourself and Your Business with Nicole Lebreux [not-audio_url] [/not-audio_url]

Duration: 33:21
Our guest today is Nicole Lebreux. Nicole is a yoga instructor, a whole-plant herbalist, a mom, and the founder of Nicole Lebreux Yoga and Wellness. One of our Inner Circle clients, Nicole is an inspiring example of what…
139 Why You Should Build Something That You Own [not-audio_url] [/not-audio_url]

Duration: 22:14
This episode of our show was inspired by a recent blog post by Seth Godin, titled “What Do You Own?” Today’s economy is rapidly shifting. The old capitalist model of going to school, getting into college, and settling do…
138 Why Now is the Perfect Time to Launch an Online Offering [not-audio_url] [/not-audio_url]

Duration: 33:23
As we move into Fall, we honestly cannot wait to get down to more serious work and slide right back into high productivity mode. This is traditionally the busiest time of year for us. School is starting again, colder wea…
137 The Cold, Hard Truth About Making Money Online [not-audio_url] [/not-audio_url]

Duration: 33:57
On this episode of the show, we talk about mindset triggers that may be holding you back from making the kind of money you’re looking to make online. This episode is an important next step in our Women and Money Series,…
136 Having Faith and Knowing Your Numbers with Lori Kennedy [not-audio_url] [/not-audio_url]

Duration: 42:25
“I wanted the business more than I was afraid of the fear of not being able to pay the debt back.” - Lori Kennedy Our current series on women and money has encouraged many of you to reflect on your own money stories. Dur…
135 How a Group Coaching Program Can Fast-track Your Business [not-audio_url] [/not-audio_url]

Duration: 23:37
In this episode, we discuss the benefits of joining a group coaching program and explain why being part of one can help fast-track your company’s growth. We have both served as students and as mentors in group coaching p…
134 Claire Pelletreau on Getting Honest About Money [not-audio_url] [/not-audio_url]

Duration: 38:19
Continuing with our women and money series, we are thrilled to share this recent interview with Claire Pelletreau—a Facebook Ads expert who runs a six-figure online business and hosts The Get Paid Podcast. As you may inf…