142 Building an Uncaged Business with Becca Tracey

Welcome to another episode of The Soulful MBA podcast! Today’s guest is Becca Tracey. Becca is Founder of The Uncaged Life, where she teaches solopreneurs – typically life-coaches, designers, and consultants – how to get new clients and launch their businesses.    We invited Becca on the show to share with you how she has crafted a life based on freedom and adventure. Becca lives a life that is the definition of “uncaged”—a type of life we’ve all spoken about having but often don’t know what steps to take to make it a reality.   Becca launches just one-product twice a year— that’s it! This business model enables her to spend most of the year traveling in her van, rock-climbing throughout North America with her partner and dog, and take weeks off at a time to go backpacking—while still maintaining high-revenue and consistent offerings.   In this episode, you’ll discover exactly how Becca set up her business, what she sells, and how often she launches. Becca shows us that less really can be so much more and how the uncaged life is possible for you too!   Key Points from This Episode:     Becca’s backstory as a life coach and how she transitioned to where she is today.   Giving others the permission to let go of the things they think they have to do.   Discover how Becca runs her business on one offering that launches just twice a year.   Why doing one thing and doing it well is the key to a successful online business.   Becca explains the evolvement of her product from the start to where it is today.   Why it takes two years before you have something that will make your business lift-off.   Owning what you don’t know: Why humility is an important characteristic for entrepreneurs.   Money mindsets and talking to friends about your online business, goals, and earnings.   Becca shares what her business and her lifestyle look like on a yearly basis.   Going evergreen and making the decision to hire team members for support.   Words of Wisdom:   “I learned from watching successful business owners. Most of them who are killing it, just sell one thing.” — @rebecca_tracey    “It takes a while to get confident with owning what your expertise is and letting the rest go.” — @rebecca_tracey   “Don’t not do something because of a future problem that hasn’t happened yet.” — @rebecca_tracey   “Building an online business is not rocket science. Our mindset is usually what gets in our way.” — @rebecca_tracey    “I didn’t build a business so I could just work Monday to Friday with two weeks of vacation!” — @rebecca_tracey   Links Mentioned in Today’s Episode:   The Uncaged Life Becca Tracey on Instagram Becca Tracey on Facebook Becca Tracey on Twitter Beta Launch Lab Namastream     Joy: Becca’s boyfriend + dog Hustle: The Voxer App