69 Cathryn

69 Cathryn

Author: Jennifer Barcelos and Sandy Connery April 10, 2018 Duration: 32:37
In this episode, we talk with Cathryn Lavery. Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co., she took the company from zero to 8-figures in less than two years. After launching the Self Journal on Kickstarter, she went on to win Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively. Originally from Belfast, Ireland, Cathryn moved to New York City to work as an architect, but soon realized that she wanted something more. We met Cathryn back in 2014, when all three of us were learning how to build software products from scratch. Cathryn is a powerhouse and her work has been featured in Fast Company, Entrepreneur, MTV, Huffington Post, Forbes, and Inc.   Other Mentions: Deep Work, Little Might Joy: Coffee MeetingsHustle: Self Journal, Win the Day

There’s a particular kind of ambition that isn’t just about scaling a business, but about building a life that feels whole and authentic along the way. That’s the space where Soulful MBA Podcast lives. Hosted by Jennifer Barcelos and Sandy Connery, this is a conversation between two friends who are actually doing it-navigating the messy, rewarding reality of creating a company from nothing. They talk through the logistics of remote partnership, the challenges of conscious online engagement, and the personal growth that happens when your work is deeply tied to your values. It feels less like a lecture and more like you’re overhearing a candid, strategic coffee chat between two people who’ve been there. You’ll find practical advice woven into stories of trial and error, all aimed at ambitious women who are done with the hustle-for-hustle’s-sake model. This podcast serves as both a roadmap and a reassurance, proving that a successful business can be built with intention, friendship, and a lot of soul.
Author: Language: English Episodes: 100

Soulful MBA Podcast
Podcast Episodes
Dropping In: The Mend Podcast [not-audio_url] [/not-audio_url]

Duration: 31:01
We were recently guests on the Mend podcast with Anne Fricke and Amy Day, and we’d like to share an excerpt of the conversation here with you. We discussed the relationship between women, technology, and power, the restr…
77 Autumn [not-audio_url] [/not-audio_url]

Duration: 34:11
Joining us on the podcast is the legal powerhouse, Autumn Witt Boyd. Autumn is a lawyer who specializes in helping entrepreneurs protect their intellectual property. She provides legal guidance with copyright and tradema…
Office Hours: Before You Film Checklist [not-audio_url] [/not-audio_url]

Duration: 10:32
In this episode, we walk your through our “Before You Film Checklist,” which serves as a cheat sheet of sorts for new online teachers. Make sure you never film another video with your mic off or your iPhone oriented the…
76 Leah [not-audio_url] [/not-audio_url]

Duration: 34:55
We’re joined in this episode by Leah Neaderthal, a serial entrepreneur who specializes in teaching other women how to become comfortable (and successful) with sales. Leah teaches her clients how to think of selling in th…
Office Hours: Epic Blog Posts [not-audio_url] [/not-audio_url]

Duration: 12:38
We’re becoming big fans of producing fewer, but more thorough, blog posts and we think that you should consider this strategy too. Here are the reasons we’re in favor of more comprehensive content: The majority of blog p…
75 Sustainability [not-audio_url] [/not-audio_url]

Duration: 33:52
“We want you to be in this for the long haul, but you can’t do that if you’re working yourself to death… Your business is only as healthy as you are.” Startup culture is defined by quick growth and fast exits, but we bel…
Office Hours: Autofocus [not-audio_url] [/not-audio_url]

Duration: 12:48
Videography is kind of our jam and we get asked about this autofocus issue all the time. If you’re struggling to get yourself into focus while filming your online classes or having trouble staying in focus for the durati…
74 Laura [not-audio_url] [/not-audio_url]

Duration: 38:12
“Women often speak about their ambition in terms of altruism. This isn’t the full story.” - Laura Close This episode features a candid conversation with Laura Close. Laura is a Seattle-based executive leadership coach an…
Office Hours: Walkie Talkie [not-audio_url] [/not-audio_url]

Duration: 12:20
We’re sharing our favorite new-to-us technology on this week’s Office Hours episode — Voxer. It’s super efficient (and addictive) to communicate via walkie talkie and it’s now a core part of our team’s communication stra…
73 Day Job [not-audio_url] [/not-audio_url]

Duration: 31:22
One of our favorite benefits of entrepreneurship is the flexibility we have in our days and weeks. In this episode, we share about the specific ways we’ve built our business around our lives. The standard 40-hour work we…