86 Amy

86 Amy

Author: Jennifer Barcelos and Sandy Connery July 10, 2018 Duration: 1:00:00
At some point in our mainstream culture, brand authenticity started to equate to the physical reality of the space where we are completing our work—but that’s often the least interesting part of what we do. More interesting questions: What is your work making possible? How is it impacting our culture? Our guest today, Amy Walsh, reveals that deep expertise in Photoshop and an eye for a pretty flat lay is not a requirement for producing interesting and important imagery for your brand. Amy is an artist, visual storytelling specialist, sculptural worldmaker, and founder of the Bureau of Tactical Imagination. She helps people uncover the visual story of their work, and use it to communicate their most important ideas. As a visual artist she has exhibited in places as institutional as museums and as everyday as the streets. She has devoted her life to understanding and teaching about visual culture and creative process - a road that winds through her work as a university educator, a museum exhibit interactive designer, an activist and now digital culture maker. Amy helps her clients and communities build the creative and risk-taking skills to be true innovators in all areas of their work. Connect with Amy: The Bureau of Tactical ImaginationOther Mentions: Art Objects, Draw Your Weapons Joy: go outside and feel the earth under your feetHustle: mastermind, Co-Commercial

There’s a particular kind of ambition that isn’t just about scaling a business, but about building a life that feels whole and authentic along the way. That’s the space where Soulful MBA Podcast lives. Hosted by Jennifer Barcelos and Sandy Connery, this is a conversation between two friends who are actually doing it-navigating the messy, rewarding reality of creating a company from nothing. They talk through the logistics of remote partnership, the challenges of conscious online engagement, and the personal growth that happens when your work is deeply tied to your values. It feels less like a lecture and more like you’re overhearing a candid, strategic coffee chat between two people who’ve been there. You’ll find practical advice woven into stories of trial and error, all aimed at ambitious women who are done with the hustle-for-hustle’s-sake model. This podcast serves as both a roadmap and a reassurance, proving that a successful business can be built with intention, friendship, and a lot of soul.
Author: Language: English Episodes: 100

Soulful MBA Podcast
Podcast Episodes
Office Hours: Microphones [not-audio_url] [/not-audio_url]

Duration: 12:18
Good sound quality is EVERYTHING when you’re running an online business. In this quick episode, we share our top recommendations for high-quality microphones: Sandy’s Mic: Shure SM7B Vocal Dynamic Microphone Jeni’s Mic:…
71 Expertise [not-audio_url] [/not-audio_url]

Duration: 23:22
In this episode, we explore the topic of expertise. Our new tagline, “leverage your expertise into a profitable online business,” has become a bit controversial in our community and we want to offer some thoughts as to w…
Office Hours: Pre-selling (Part 2) [not-audio_url] [/not-audio_url]

Duration: 14:27
In a follow-up to last week’s Office Hours episode, we now dive into some specific pre-selling strategies, including how to offer a beta group and why we recommend using webinars to pre-sell your offering. A few general…
70 KayLee [not-audio_url] [/not-audio_url]

Duration: 32:06
“You have to hire for the talent and then train for the skillset.” - KayLee Hansen This episode features an interview with KayLee Hansen. We met KayLee through a mutual friend and quickly hired her to carry out a persona…
Office Hours: Pre-selling (Part 1) [not-audio_url] [/not-audio_url]

Duration: 12:51
Pre-selling is the practice of creating a private launch before your product is completely built and perfected. Why do this? Because it validates your concept and means you get paid for conducting market research. Becaus…
69 Cathryn [not-audio_url] [/not-audio_url]

Duration: 32:37
In this episode, we talk with Cathryn Lavery. Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co., she took the company from zero to 8-figures in less than two years. After launching the…
Office Hours: Productivity Tools [not-audio_url] [/not-audio_url]

Duration: 15:54
In this quick episode, we share some productivity and lifestyle tools that we each use to make our lives easier and have more time and mental space to grow our businesses. Head on over to the show notes to download the f…
68 Sally [not-audio_url] [/not-audio_url]

Duration: 43:54
In this episode, we chat with Minneapolis-based writer, Sally McGraw. Sally is a freelance writer, ghostwriter, editor, and copywriter with more than 15 years of professional experience. She specializes in ghostwriting n…
Office Hours: Instagram Micro-blogging (Part 2) [not-audio_url] [/not-audio_url]

Duration: 12:25
In Part 2 of our Instagram micro-blogging episode, we dive into several additional strategies you can implement to ensure your Instagram posts perform well: Use location tags: Whenever you can (and feel comfortable doing…

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