89 Brooke

89 Brooke

Author: Jennifer Barcelos and Sandy Connery July 19, 2018 Duration: 38:52
“The fitness industry needs this invitation towards embodiment.” - Brooke Tyler In this episode of the podcast, we interview powerhouse Namastream client Brooke Tyler about her experience growing her Asheville, NC-based acupuncture and pilates studio online. After growing her local studio and clinical business to a 4,000+ ft location with twelve employees, you’ll learn why Brooke chose to pursue the online growth path (rather than opening up an additional studio location). Brooke discusses her decision to incorporate seasonality into her online program, how she balances single motherhood with her business, and the specific way that she schedules her time each week and month to fit everything in.  Connect with Brooke: Clasique Acupuncture & Pilates Studio / Core Self Online / Instagram 1, 2, 3 Other Mentions: Dorothee VandeWalle Joy: You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life / You Are a Badass at Making Money: Master the Mindset of Wealth Hustle: blank journal + favorite pens

There’s a particular kind of ambition that isn’t just about scaling a business, but about building a life that feels whole and authentic along the way. That’s the space where Soulful MBA Podcast lives. Hosted by Jennifer Barcelos and Sandy Connery, this is a conversation between two friends who are actually doing it-navigating the messy, rewarding reality of creating a company from nothing. They talk through the logistics of remote partnership, the challenges of conscious online engagement, and the personal growth that happens when your work is deeply tied to your values. It feels less like a lecture and more like you’re overhearing a candid, strategic coffee chat between two people who’ve been there. You’ll find practical advice woven into stories of trial and error, all aimed at ambitious women who are done with the hustle-for-hustle’s-sake model. This podcast serves as both a roadmap and a reassurance, proving that a successful business can be built with intention, friendship, and a lot of soul.
Author: Language: English Episodes: 100

Soulful MBA Podcast
Podcast Episodes
Office Hours: Microphones [not-audio_url] [/not-audio_url]

Duration: 12:18
Good sound quality is EVERYTHING when you’re running an online business. In this quick episode, we share our top recommendations for high-quality microphones: Sandy’s Mic: Shure SM7B Vocal Dynamic Microphone Jeni’s Mic:…
71 Expertise [not-audio_url] [/not-audio_url]

Duration: 23:22
In this episode, we explore the topic of expertise. Our new tagline, “leverage your expertise into a profitable online business,” has become a bit controversial in our community and we want to offer some thoughts as to w…
Office Hours: Pre-selling (Part 2) [not-audio_url] [/not-audio_url]

Duration: 14:27
In a follow-up to last week’s Office Hours episode, we now dive into some specific pre-selling strategies, including how to offer a beta group and why we recommend using webinars to pre-sell your offering. A few general…
70 KayLee [not-audio_url] [/not-audio_url]

Duration: 32:06
“You have to hire for the talent and then train for the skillset.” - KayLee Hansen This episode features an interview with KayLee Hansen. We met KayLee through a mutual friend and quickly hired her to carry out a persona…
Office Hours: Pre-selling (Part 1) [not-audio_url] [/not-audio_url]

Duration: 12:51
Pre-selling is the practice of creating a private launch before your product is completely built and perfected. Why do this? Because it validates your concept and means you get paid for conducting market research. Becaus…
69 Cathryn [not-audio_url] [/not-audio_url]

Duration: 32:37
In this episode, we talk with Cathryn Lavery. Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co., she took the company from zero to 8-figures in less than two years. After launching the…
Office Hours: Productivity Tools [not-audio_url] [/not-audio_url]

Duration: 15:54
In this quick episode, we share some productivity and lifestyle tools that we each use to make our lives easier and have more time and mental space to grow our businesses. Head on over to the show notes to download the f…
68 Sally [not-audio_url] [/not-audio_url]

Duration: 43:54
In this episode, we chat with Minneapolis-based writer, Sally McGraw. Sally is a freelance writer, ghostwriter, editor, and copywriter with more than 15 years of professional experience. She specializes in ghostwriting n…
Office Hours: Instagram Micro-blogging (Part 2) [not-audio_url] [/not-audio_url]

Duration: 12:25
In Part 2 of our Instagram micro-blogging episode, we dive into several additional strategies you can implement to ensure your Instagram posts perform well: Use location tags: Whenever you can (and feel comfortable doing…

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