Office Hours: Inbox

Office Hours: Inbox

Author: Jennifer Barcelos and Sandy Connery May 3, 2018 Duration: 11:23
This quick episode shares our five rules for sending cold emails. By following these simple guidelines, you’re much more likely to receive a positive response (or any response at all). Introduce yourself. Dropping a note to a new person? Want to pitch yourself for a podcast guest spot or a guest blog post? Please share a bit about yourself and include a link for how to learn more about you. Be authentic. Personalize with context or, even better, a compliment. Don’t blast people a blanket request without any personalization. Let the person receiving the message know that you’ve actually engaged with her/his content. State the value proposition. What’s in it for the person receiving the message? Use complete sentences. Maybe even proofread? Enough said. Have a specific call-to-action. What do you want the person to do? What action would you like for her to take?

There’s a particular kind of ambition that isn’t just about scaling a business, but about building a life that feels whole and authentic along the way. That’s the space where Soulful MBA Podcast lives. Hosted by Jennifer Barcelos and Sandy Connery, this is a conversation between two friends who are actually doing it-navigating the messy, rewarding reality of creating a company from nothing. They talk through the logistics of remote partnership, the challenges of conscious online engagement, and the personal growth that happens when your work is deeply tied to your values. It feels less like a lecture and more like you’re overhearing a candid, strategic coffee chat between two people who’ve been there. You’ll find practical advice woven into stories of trial and error, all aimed at ambitious women who are done with the hustle-for-hustle’s-sake model. This podcast serves as both a roadmap and a reassurance, proving that a successful business can be built with intention, friendship, and a lot of soul.
Author: Language: English Episodes: 100

Soulful MBA Podcast
Podcast Episodes
87 Summer Reading List [not-audio_url] [/not-audio_url]

Duration: 22:42
In this episode, we dive into our “must read” books for the summer. Here they are, in no particular order… Sandy: Witch: Unleashed. Untamed. Unapologetic. / Warlight: A novel / Walden / The Josephine B Trilogy / The Fema…
86 Amy [not-audio_url] [/not-audio_url]

Duration: 1:00:00
At some point in our mainstream culture, brand authenticity started to equate to the physical reality of the space where we are completing our work—but that’s often the least interesting part of what we do. More interest…
85 Holidays [not-audio_url] [/not-audio_url]

Duration: 31:55
With summer upon us, we dive into the concept of vacation in this episode (and the cultural and legal differences between the United States and Canada). With Sandy about to take an extended trip to Europe, we discuss the…
84 Kate [not-audio_url] [/not-audio_url]

Duration: 47:36
“Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer. Go some distance away because then the work appears smaller and more of it can be taken in at a glan…
83 Wolfpack [not-audio_url] [/not-audio_url]

Duration: 35:52
Inspired by a recent graduation speech by Abby Wambach and the classic book by Clarissa Pinkola Estés, Women Who Run with the Wolves, this podcast episode dives into the importance of women supporting one another in busi…
82 Mae [not-audio_url] [/not-audio_url]

Duration: 44:09
This episode features an interview Mae Karwowski, the founder of Obviously—a tech startup that matches brands with social media influencers. After working in social media management after of college, Mae had a hunch that…
81 Alchemy [not-audio_url] [/not-audio_url]

Duration: 30:33
In this episode, we dive into Jeni’s new side hustle, Woodland Alchemy. Listen in to learn about why she created a new business this year with her young daughter and how she fits it in while running our software company…
80 Michelle [not-audio_url] [/not-audio_url]

Duration: 34:03
In this episode, we chat with Seattle-based communications expert Dr. Michelle Mazur. Michelle’s motto is “Incite Action Always” and she’s known as the Communication Rebel. Michelle has a PhD in Communication and was a u…
79 Wellness [not-audio_url] [/not-audio_url]

Duration: 29:39
“Like workout culture, wellness is a form of conspicuous consumption. It is only the wealthy who have the resources to maintain the illusion of an integral and bounded self, capable of responsible self-care and thus wort…
78 Dana [not-audio_url] [/not-audio_url]

Duration: 39:42
In this episode, we interview video marketing expert Dana Goldstein. Dana’s company, ChicFlicks, is Calgary’s leader in video production for small to medium sized businesses. She specializes in helping women business own…