This week, Dina Pokedoff shares how as the first SVP of Communications in North America for a company with over 13,000 North American employees she gets to build something from the ground up and make a difference. Dina shares how grit and resilience prepared her for this role as well as for her passion for being a triathlete.
In this episode you will learn:
- How being part of a global communications team requires you to tell the story both inside and outside the company to a large audience including: media, communities, partners, external stakeholders, prospective employees, and existing employees.
- Making sure that when you have the opportunity to take a leadership role and want it, to take it.
- Understanding that one of the best ways to get promoted is to be known and be seen.
- Diversity also includes diversity of perspective and that companies that embrace diversity have a competitive advantage from an organizational standpoint.
- 24 Hour Challenge: Go through your connections on LinkedIn and reconnect with a few people that you haven’t spoken to in awhile.
About Dina Pokedoff:
Dina Silver Pokedoff, APR is a driven and results-oriented senior brand and communications executive and an empowered female leader in the communications industry. Dina currently is Senior Vice President, Communications for Kuehne+Nagel North America , one of the world’s leading logistics companies. At Kuehne+Nagel, Dina is responsible for establishing, driving and executing the regional communications strategy.
Most recently, Dina was Director of Corporate Communications at Trinseo, a global, specialty material solutions provider, established as a spinoff of Dow. Prior to Trinseo, Dina was Director of Brand, Reputation and Influence at Saint-Gobain North America, one of the world’s largest building materials companies and manufacturers of innovative material solutions. At both, she spearheaded internal and external communications including employee communications, external philanthropic partnerships, brand strategy and external relations activities including media relations, social media, website and reputation/crisis management.
Dina lives in Chalfont, Pennsylvania with her husband Mark, their two beautiful children Benjamin (14) and Ava (8) and their dog Silkey (a cavalier/cockapoo). When not working, she loves keeping fit through her passion for Peloton (bike and tread) and competing in triathlons. Dina has also been a performer for most of her life singing in musicals, a cappella groups and choirs. An avid reader and pop culture fan, she enjoys streaming the latest shows and is thrilled to be introducing her children to the love of Broadway, taking them to see as many shows as possible.
You can connect with Dina in the following ways:
You can connect with Laura in the following ways:
- LinkedIn: https://www.linkedin.com/in/drlaurasicola
- LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/
- YouTube: https://www.youtube.com/c/VocalImpactProductions
- Facebook: Vocal Impact Productions
- Twitter: @LauraSicola
- Instagram: @VocalImpactProductions
- Website: https://speakingtoinfluence.com/podcast/
- Laura’s Online Course: virtualinfluence.today
